DoubleVerify To Offer Media Quality Measurement to Netflix Advertisers

DoubleVerify To Offer Media Quality Measurement to Netflix Advertisers
B&T Magazine
Edited by B&T Magazine



Marketing measurement provider DoubleVerify has announced that DV’s measurement solutions are now available for all Netflix advertisers.

Netflix advertisers can now ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.

“Netflix is one of the world’s largest streaming services and we are excited that our industry-leading solutions are now widely available for their advertisers,” said Mark Zagorski, CEO of DoubleVerify.

“Our partnership ensures that campaigns on Netflix fulfill essential quality standards that drive optimal outcomes. At DoubleVerify, we are committed to delivering innovative, accredited, and independent quality measurement products that maximise advertising performance. We continue to expand our unmatched coverage across CTV platforms like Netflix, and wherever advertisers engage consumers of premium video.”

Advertisers can benefit from:

Fraud Protection: DV identifies and protects advertisers against fraud and IVT from hijacked devices to bot manipulation.

Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.

DV sets itself apart in the CTV category, with cutting-edge solutions that cover all CTV inventory, from pre-bid avoidance to post-bid monitoring.

DV allows advertisers to compare media quality and performance consistently, ensuring that their advertising budget is efficiently and effectively delivered across all screens and devices.

This unlocks measurement parity and provides advertisers with a high level of confidence in CTV advertising.

 




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