DoubleVerify today announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space.
In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s pre-bid app and device fraud protection for CTV inventory transactions. To date, certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
“DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications as invalid,” said DoubleVerify COO Matt McLaughlin.
“DV’s CTV Targeting Certification gives advertisers confidence that their CTV investment is protected when buying through the market-leading platforms that have successfully completed this certification.”
Accompanying the launch, DV also released its CTV Guide, entitled The ABCs of CTV, to educate advertisers on best practices around CTV media quality measurement and performance.
Characterised by scarce, premium inventory and high demand, CTV has begun to attract the attention of fraudsters. DV recently tracked a 120 per cent year-on-year increase in fraudulent CTV and mobile apps, and flagged over 200 fraudulent CTV apps in the first half of 2019 alone. DV currently identifies approximately 100,000 new CTV devices as fraudulent per day.
DV’s Fraud identification leverages custom-built algorithms and detection methods that do not require the use of an SDK or custom integration. DV has taken a bespoke approach to combating fraud on CTV, with strategies combining human expertise and machine learning that include:
- Fraud analysts specializing in CTV inventory and the app ecosystem;
- Dedicated hardware lab with advanced capabilities to reverse-engineer CTV threats;
- Unique machine learning features and algorithms designed specifically to solve for fraud prevalent in CTV; and
- Specialized telemetry to identify CTV fraud, with the biggest threats originating from SSAI abuse, app spoofing and bots.
Please login with linkedin to commentDoubleVerify
Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region. The move to a new regional position follows six and a half […]
Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]
LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]
Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]
Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]