DoubleVerify has today announced the launch of a new division to support digital publishers.
The unit will spearhead DV’s direct relationship development with the publisher community, and will lead product innovation efforts to help publishers maximize revenue yield from their high-value inventory and reduce friction with buyers.
“This division allows us to work even more closely with publishers to better understand their challenges,” said DoubleVerify COO Matt McLaughlin.
“Our goal is to offer publishers the right set of solutions that will enable them to accurately track revenue and gain clarity into how their inventory is perceived by digital buyers. In doing so, we can help publishers optimize performance, as measured by inventory yield.”
DV’s new publisher division features more than 60 employees globally across insights, R&D and engineering. The insights team will guide publishers on how DV’s offering will let them combine data automation, campaign performance, media quality insights and delivery optimization in one place – letting publishers improve transparency, increase efficiency and maximize inventory monetization opportunities.
“Now, more than ever, it’s important to support publishers creating high-quality content,” said McLaughlin. “We want to offer publishers transparency and actionable insights to manage and drive yield. To do so, we need to work hand in hand together – educating our partners on how our technology can help overcome obstacles and support growth, and incorporating their feedback.”
“DoubleVerify has been an excellent addition to our ad ops arsenal,” said Aryeh Lebeau, EVP of Client Operations at Remedy Health Media, who is testing forthcoming publisher solutions by DV.
“With so many of our advertisers using DV, we’re able to marry their data with the unique attributes of our ad server implementation. Leveraging different dashboards within the DV platform allows us to dig into and analyze content types, site sections and even specific pages we wouldn’t otherwise be able to identify.”
DV currently serves over 110 publishers, including more than half of the top-100 Comscore-ranked web publishers – fortified through the company’s acquisition of Ad-Juster in 2019.
