Double Whammy For Zoo Advertising: New Hire and Service Launch

Double Whammy For Zoo Advertising: New Hire and Service Launch
SHARE
THIS



A new service for agency Zoo Advertising across Australia and New Zealand, Zoo Shopper, launched last week.

Zoo Shopper brings together the resources of Zoo Advertising and the insights and shopper capabilities of leading FMCG professionals.

“We have seen an increased interest in the broader role that brands play in the shopping journey of consumers,” says Simon Cubbin, MD of Zoo Sydney.

“The launch of Zoo Shopper helps brands understand that journey and how they can develop integrated campaigns to achieve their growth targets. Lauren has been working with us for some time on this initiative and we are really excited to be launching this new venture with her. The extension of brands from their traditional environments into the digital and social space is one of the key trends impacting buyer behaviour today.”

Lauren Kurensky, previously head of shopper marketing and insights for Colgate Palmolive, will lead the Zoo Shopper business. With a background spanning 20 years in FMCG and finance industries, Kurensky has significant experience and expertise in developing and commercialising insights, and building and activating shopper programs that deliver winning outcomes for retailers and manufacturers.

Joanna Robinson, a strategic marketing consultant, will work with Lauren. Robinson has a solid background with FMCG companies; P&G, J&J, Colgate Palmolive, Unilever and Estee Lauder, based both in Australia and in the Middle East. In the past she has worked extensively on driving Strategic Retailer Partnerships in the marketplace and now seeks to leverage that expertise with Zoo Shopper.

Meanwhile in Sydney, following continued growth and new client wins, including Taiwan Tourism and Vanuatu Tourism, Zoo Sydney has appointed Sean Cookson as group account director in a move that reinforces their industry leading position. Cookson has an extensive background in sales and account services and will play a key role in delivering high quality results and excellence in client service.

Most recently in an APAC VP role at NASDAQ OMX, Cookson was also part of the management team at adrenalin.com.au where he worked closely with BTL agencies on delivering a number of award winning promotional campaigns.

Simon Cubbin said “We’ve seen a rapid take up of Zoo Advertising’s offering in the Sydney market and the appointment of Sean Cookson reflects our current growth trajectory. Our research based approach and focus on delivering real value add initiatives is really resonating with clients and I look forward to Sean continuing to drive our Sydney business.”

 

Please login with linkedin to comment

Adshel Dominic Brandon Instagram ads YUM Brands

Latest News

Does TikTok Really Make Sense For Microsoft?
  • Opinion

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

Opinion

by B&T Magazine

B&T Magazine
QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker
  • Uncategorised

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses
  • Advertising

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series
  • Media

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter
  • Advertising

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]