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Reading: “Don’t Use Depression To Sell Hamburgers!” Burger Kings’ Mental Health Campaign Gets Slammed
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B&T > Campaigns > “Don’t Use Depression To Sell Hamburgers!” Burger Kings’ Mental Health Campaign Gets Slammed
Campaigns

“Don’t Use Depression To Sell Hamburgers!” Burger Kings’ Mental Health Campaign Gets Slammed

Staff Writers
Published on: 6th May 2019 at 11:45 AM
Staff Writers
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It would appear Burger King’s attempt to play the social good route has backfired, after a campaign promoting mental health awareness was roundly condemned.

As reported on B&T on Friday, Burger King in the US collaborated with Mental Health America to launch an initiative that shone a light on young people suffering depression, anxiety and bullying.

The work of creative agency MullenLowe, the campaign featured a two-minute long TVC and actual meal boxes called “Real Meals” (an apparent play on McDonald’s Happy Meals) that included “Blue”, “Yaaas”, “Pissed”, “Salty” and “DGAF” (Don’t give a f@ck).

https://youtu.be/PjxRUEA0Tdo

But it appears the burger giant’s admirable attempt to draw attention to youth mental health issues has backfired and, instead, it has been roundly condemned via social media to use depression to flog burgers.

Others have pointed out the direct link between poor diet, fast food and mental health issues. While former employees have called out the spot’s hypocrisy given the poor working conditions, long hours and minimum salaries offered to its restaurant workers.

Check out some of the Twitter rage below:

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TAGGED: Ad campaigns, Burger King, MullenLowe
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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