Don’t Understand Rugby’s Overly Complicated Rules? No Problem, Says Heineken’s World Cup Campaign

Don’t Understand Rugby’s Overly Complicated Rules? No Problem, Says Heineken’s World Cup Campaign
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Following on from yesterday’s report on B&T that 52 per cent of Australians have no idea the Rugby World Cup is happening right now in Japan comes one of the tournament’s chief sponsors, Heineken’s, new campaign to support its sponsorship.

The work of creative agency Publicis Italy, the ad plays along the lines that you don’t need to understand rugby’s complicated rules to enjoy the tournament. Check out the spot below:

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