“We Don’t Do Gay!” Ad Agency Punts Client Over Alleged Homophobic Slur

“We Don’t Do Gay!” Ad Agency Punts Client Over Alleged Homophobic Slur
SHARE
THIS



An ad agency has taken the ballsy decision to punt a major client – none other than Nivea – after an alleged homophobic slur in front of a gay staffer.

New York-based creative agency FCB (Foote, Cone & Belding) severed ties with the German-based cosmetics firm after it showed its latest campaign showing two men holding hands to Nivea executives. One senior executive apparently responding, “We don’t do gay.”

The comment was allegedly made during a teleconference that included an FCB creative who was openly gay.

FCB has held the Nivea account for 100 years.

The decision to sever ties with Nivea was announced by FCB CEO Carter Murray in a company-wide email.

Murray didn’t mention the slur directly, but added the decision came after “much reflection and discussion on our creative ambitions”.

He added: “There comes a point in every longterm relationship when you reflect on what you’ve accomplished together and set your sails for where your journey will take you next. Sometimes that journey ahead demands tough choices that lead down different paths.”

Despite spending a reported $A400 million a year on advertising, FCB has said that the Nivea business represented just one per cent of its annual turnover.

A spokesperson for Beiersdorf (Nivea’s parent company) did not confirm that the slur took place, however, added that such behaviour would not be tolerated by the global giant.

In a statement to US industry site Campaign, a company spokesperson said: “We understand the emotions and news interest are intensified when longtime business relationships come to an end – however, we ask for understanding that we don’t comment on unsubstantiated speculations around this matter.

“Nonetheless we wish to express our concern on the reported allegations as they do not reflect the values of Beiersdorf, Nivea and our employees worldwide. No form of discrimination, direct and indirect, is or will be tolerated. We are strongly committed to diversity, mutual respect, equal opportunity and tolerance.”

Please login with linkedin to comment

Ad campaigns FCB nivea

Latest News

Beyond Social Video And BVOD Lies EVOD
  • Opinion

Beyond Social Video And BVOD Lies EVOD

You've got your SVODs, your BVODs and now your EVODs. Which are not be mistaken for your Ewoks from Return Of The Jedi.

Opinion

by B&T Magazine

B&T Magazine
Kayo Subscribers Bounce Back
  • Media

Kayo Subscribers Bounce Back

Sports provider Kayo announces significant subscriber uptake. Yet, shuttlecock hasn't proven the driver it had hoped.

by B&T Magazine

B&T Magazine
Northern Rivers Marketing Agency Redesigns Packaging For Local Craft Brewery
  • Advertising

Northern Rivers Marketing Agency Redesigns Packaging For Local Craft Brewery

Independent, regional full-service marketing agency, Barefruit Marketing, has unveiled new packaging design for up-and-coming Ballina-based brewery, Seven Mile Brewing Co. The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was […]

Venetian Media Group Appoints New Chief Executive
  • Advertising

Venetian Media Group Appoints New Chief Executive

Independent, Australian-owned and operated Venetian Media Group has appointed Michael Fishwick to the position of Chief Executive Officer off the back of two new company acquisitions and significant revenue growth for the Group. Fishwick assumes the role after 14 years working within the company, most recently in the position of Chief Operations Officer where he […]

Sydney Olympic Park Launches First Ever Podcast
  • Media

Sydney Olympic Park Launches First Ever Podcast

A cast of eminent Australians, Olympic athletes, sporting legends and industry experts including Lucy Turnbull, Michael Knight, Louise Sauvage and Brad Fittler feature in a dynamic new podcast Beyond the Games hosted by TV sports commentator Mark Beretta celebrating the Sydney Olympic and Paralympic 20th anniversary. Commemorating the Games could not be done by bringing […]

Whitehat Agency Signs Layne Beachley & Coogee Bay Hotel
  • Advertising

Whitehat Agency Signs Layne Beachley & Coogee Bay Hotel

Surry-hills based digital marketing agency, Whitehat Agency, has announced two new client wins, welcoming Layne Beachley to the fold as she launches her new self-empowerment platform, Awake Academy, as well as the iconic Coogee Bay Hotel. Layne selected Whitehat to bring her online platform to life, with Whitehat providing a full suite of services from brand development, website […]