Campaign: Don’t Be That Guy With Dumb Online Security Knowledge

Campaign: Don’t Be That Guy With Dumb Online Security Knowledge

Internet users are concerned about their privacy, fraud and reputation. however not many actually take precautions.

A new series of videos by security software company, Trend Micro Incorporated, takes the lack of precaution in the online world into the physical world to show how dumb it is.

Don’t be that guy.

In a recent study commissioned by Trend Micro, the survey found that Internet users participate in a variety of potentially risky behaviours, including browsing suspect websites and allowing apps to access public information from their social media profiles. The “Don’t Be That Guy” videos highlight potential problem areas many Internet and mobile users face while providing solutions on how to protect private information. The videos focus on the following topics:

  • Identity theft prevention
  • Password management
  • The dangers of phishing scams
  • The risks of downloading apps on your Mobile
  • Online privacy setting & protection

“Today we have so many choices to communicate and share our lives with friends and family online and through social networks,” said Tim Falinski, director consumer ANZ at Trend Micro. “But as the number of ways to communicate increase, so do the threats to our private data. Internet users need help navigating the complex landscape to keep their personal details private.”

The Trend Micro survey found Internet users continue to participate in online behaviours that can increase their risk of identity theft or damage their reputation. For example, in Australia 41 percent of mobile users do not use a password to protect their devices and 61 percent of the consumers let their browser(s) save their password when they are on the Internet.

“We want to inform consumers of their risky behaviours to prevent them from falling victim to the next data breach,” said Falinski.

Based on data from research conducted by Trend Micro, the “Don’t Be That Guy” video series shows the hero, Mark Bright, going about his daily life while making every day digital life mistakes. Mark makes simple online mistakes that have potentially dangerous consequences. With each mistake Mark makes, he shows the audience that in today’s digital society that the new security issue is securing your privacy online and in the real world.




Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]