Pizza maker Domino’s has launched a major new campaign this week declaring “war on delivery charges”.
The commercial, created by Elevencom, features an army of hundreds of Domino’s delivery experts, dozens of e-bike riders, and two gigantic Pepperoni Pete company mascots screaming “No Charge” as they run into battle.
“The campaign is based on the insight that customers don’t like the nasty surprise of extra delivery fees when they order food online,” said Domino’s CMO ANZ Allan Collins.
“We’re committed to simplifying our business and removing conditions and charges wherever we can, and our Any Large Pizza $15 Delivered deal is a big step in that journey,” Collins said.
Elevencom creative director Ryan Fallowfield said the campaign was also an important step for the brand creatively.
“We are continually looking to make our creative work for Domino’s more bold and engaging and we think this campaign will really stand out in the category,” Fallowfield said.
The campaign will air in Australia and New Zealand on TV and online channels.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]