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Reading: Domino’s Declares “War On Charges” In Latest Campaign Via Elevencom
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B&T > Campaigns > Domino’s Declares “War On Charges” In Latest Campaign Via Elevencom
Campaigns

Domino’s Declares “War On Charges” In Latest Campaign Via Elevencom

Staff Writers
Published on: 25th October 2019 at 11:46 AM
Staff Writers
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Pizza maker Domino’s has launched a major new campaign this week declaring “war on delivery charges”.

The commercial, created by Elevencom, features an army of hundreds of Domino’s delivery experts, dozens of e-bike riders, and two gigantic Pepperoni Pete company mascots screaming “No Charge” as they run into battle.

“The campaign is based on the insight that customers don’t like the nasty surprise of extra delivery fees when they order food online,” said Domino’s CMO ANZ Allan Collins.

“We’re committed to simplifying our business and removing conditions and charges wherever we can, and our Any Large Pizza $15 Delivered deal is a big step in that journey,” Collins said.

Elevencom creative director Ryan Fallowfield said the campaign was also an important step for the brand creatively.

“We are continually looking to make our creative work for Domino’s more bold and engaging and we think this campaign will really stand out in the category,” Fallowfield said.

The campaign will air in Australia and New Zealand on TV and online channels.

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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