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Reading: Dominos Launches Interactive Pizza School While Taking A Pop At Rivals Pizza Hut
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B&T > Marketing > Dominos Launches Interactive Pizza School While Taking A Pop At Rivals Pizza Hut
Marketing

Dominos Launches Interactive Pizza School While Taking A Pop At Rivals Pizza Hut

Staff Writers
Published on: 28th July 2015 at 3:21 PM
Staff Writers
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Pizza chain Dominos has taken a sneaky jab at competitor Pizza Hut over its “crazy concoctions” of pizzas.

Dominos has launched a rather fun interactive online site – the Pizza School – that takes users through various elements of pizza making. The offering hopes to encourage users to make gimmick-free pizzas.

One video created shows what happened when Dominos approached one of its competitors.

https://youtu.be/qTkPwJL6op8

While the name, logo and workers’ faces have all been blurred out to not outrightly state it was Pizza Hut, the iconic red roofs leave little to the imagination.

The interactive offering has pizza lovers browse through a campus made from Cardboard, taken around to various areas of pizza making.

Starting at the dough site, students are then taken to the sauce area, cheese station and finally toppings. Videos accompany each area on the teachings of pizza making.

According to the ‘this is how we did it’ video, the school was made from over a thousand pizza boxes and 500 man hours.

https://youtu.be/zMM_KJ2vuAs

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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