Domain Takes A Humorous Look At Aussie Property With New Video Series

Domain Takes A Humorous Look At Aussie Property With New Video Series
SHARE
THIS



Domain has just released a tongue-in-cheek peek inside the often daunting world of Australian property with a new comedy series called ‘States BBQ’ sponsored by home loan lender ME.

The six-part episode series was written by Domain and brought to life by Engine Room Productions, with direction by Damien Cassar.

The series centres around the current challenges of the property market, touching on delicate topics including house prices, commuting, proximity, first homes, dream homes, and investing.

The series casts some Aussie comedic talent, including Katie Burch, Mark Samual Bonanno from Aunty Donna, Greta Lee Jackson from Skit Box, Luke Heggie, Mark Humphries and Anthony Gooley.

Check out the first three episodes of the series below. Further episodes will be released across Domain-owned social channels over the coming weeks.

Cassar, who is also the lead creative at Engine Room, said: “What better way to talk about the current state of the Australian property market than having an unofficial COAG over snags? Apologies to the NT and ACT –with South Australia and Tassie barely invited, it’s a hard table at which to nab a seat. PS, could someone please help me pay my mortgage?”

Katie Harper, content and brand partnerships manager at Domain, said: “ME’s brief challenged us to think creatively, specifically asking for a big idea that would break new ground and challenge convention.

“When we started streaming live auctions on Facebook, we were able to witness in real time the sentiment of Australians in different states towards the current property market. Capturing that sentiment and turning it into a humorous video series was the perfect way of bringing ME’s cheeky and charming brand persona to life.

“The videos have struck a chord and cut through with our audience, as seen by the 190,000 views on our site and across social since its launch. We’re aiming to build awareness around ME’s brand simultaneously by distributing the videos on Facebook, but also within insightful articles online, integrating ME spokespeople and data.”

ME’s head of home loans, Patrick Nolan, said the bank’s content sponsorship with Domain was a great way to increase awareness of its new modern, digitally-savvy brand.

“Our brand steps aside the conventional and engages on issues that everyone is talking about, so Domain’s new BBQ series was naturally a perfect fit,” he said.

CREDITS

Client: Domain

Content and brand partnerships manager – Katie Harper

Content marketing specialist – Claire Young

Video lead – Stephen Claxton

Writers – Claire Young and Jason Folkard

 

Production agency: Engine Room Productions

Managing director – Adrian Hyde

Lead creative – Damien Cassar

Director – Damien Cassar

Producer – Brynn Fulcher Meredith

DOP – Kevin Scott

Editor – Craig Bailey

Sound Design – Red Note Visionary Sounds

Grade – Evan Zell

 

Please login with linkedin to comment

mindshare unlocks shazam visual Virgin

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]