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Reading: Dolce & Gabbana Forced To Cancel Shanghai Fashion Show Following Racist Campaign
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B&T > Campaigns > Dolce & Gabbana Forced To Cancel Shanghai Fashion Show Following Racist Campaign
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Dolce & Gabbana Forced To Cancel Shanghai Fashion Show Following Racist Campaign

Staff Writers
Published on: 23rd November 2018 at 10:52 AM
Staff Writers
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Venice, Italy - August 14, 2017: Dolce and Gabbana golden store sign in Venice, Italy
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Italian fashion powerhouse Dolce & Gabbana has been forced to cancel a long-awaited fashion show in China following an outcry over “racist” campaign videos from the brand.

Due to be held in Shanghai yesterday, the show was pulled following a slew of Chinese celebrities who were supposed to attend event publicly forgoing their invitations.

The controversial social media posts which sparked the outcry featured a Chinese model eating spaghetti, pizza and other Italian foods with chopsticks.

https://twitter.com/dolcegabbana/status/1063758991531085824

The content was deemed culturally offensive by many and criticism of the videos was quick.

Commenting on the clips, China’s Communist Youth League said: “Foreign companies operating in China should respect China and respect Chinese people.

While actor Talu Wang also tweeted on social media platform Weibo: “Respect is more important than anything.”

The situation was made worse when screenshots of an Instagram post from co-founder of Dolce & Gabbana Stefano Gabbana began circulating, where he had used poop emojis to reference China.

Responding to criticism of the videos and Gabbana’s Instagram post, the fashion brand said it was incredibly sorry for the clips and claimed the co-founder’s page had been hacked prior to the poop emoji post.

pic.twitter.com/u8n2llkZ7n

— Dolce & Gabbana (@dolcegabbana) November 21, 2018

“We are very sorry for any distress caused by these unauthorised posts. We have nothing but respect for China and the people of China,” the company said on Instagram.

In another post on Weibo, the brand said the show “has been rescheduled, adding “We apologise for the inconvenience”.

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TAGGED: China, Dolce & Gabbana, weibo
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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