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Reading: New Dating App Asks: Does Tinder Work In Real Life?
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B&T > Advertising > New Dating App Asks: Does Tinder Work In Real Life?
Advertising

New Dating App Asks: Does Tinder Work In Real Life?

Staff Writers
Published on: 31st October 2016 at 11:06 AM
Staff Writers
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In a campaign for new dating app TrueView, Creative agency ‘Don’t Panic’ tested out Tinder chat up lines on the streets of London highlighting the negatives of online dating apps.

The video stars Jolyon Rubinstein of Don’t Panic’s BAFTA-winning comedy series The Revolution will be Televised. Rubinstein shows just how bizarre Tinder pick-up lines are in real life as he asks strangers: ‘Are you down to f***’ and ‘Do you give b******* on the first date?’ .

According to TrueView’s research of over 2,000 Brits shows that two in five (41 per cent) respondents admitted to lying on their dating profiles, and that on average Brits spend almost a minute less on connecting with potential partners than it takes them to make a cup of tea.

The campaign hopes to change that:

True View poses the question: Why is the behaviour more understandable once he’s in the context of online dating?

CREDITS

CREATIVE AGENCY

PRODUCER: Errol Ettienne

CREATIVE AGENCY: Don’t Panic London

PROJECT MANAGER: Ellie Moore

CREATIVES: Alistair Griggs

OFFLINE

EDITOR: Jamie Tucker

POST PRODUCTION/ VFX

GRADE: Green Rock

PRODUCTION COMPANY

DIRECTOR: Jolyon Rubinstein

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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