Have Ad Creatives Lost Their Sense Of Humour?

Have Ad Creatives Lost Their Sense Of Humour?

This story was originally published by

British ads just aren't funny enough, has said comedian Jimmy Car. Does Australia need an inject of humour too?

B&T Magazine by B&T Magazine



In a conversation with Ogilvy Group UK vice chairman Rory Sutherland at Ad Week Europe today, comedian Jimmy Carr said British advertising was in danger of becoming boring, with clients and creatives too worried about offending audiences.

Carr worked in advertising and marketing before becoming a comedian and co-authored a book on comedy and humour with copywriter Lucy Greeves in 2006. In an entertaining conversation with Sutherland, he said that despite Britain’s rich comedic heritage (in film, TV and stand up as well as advertising), there are “very few funny ads being made” today.

Both Sutherland and Carr agreed this was largely due to a fear of offending left or right wing audiences – from Guardian to Daily Mail readers – but Carr said the industry should worry less about causing a little controversy.

Criticising those who claim to be offended on behalf of others (which he dismissed as “bullshit” and “patronising”), Carr said it was OK to offend people sometimes. “The Daily Mail is f*cking brilliant at being outraged…but being offended [by something] isn’t that bad. It’s just a fancy way of saying ‘I don’t like it’, he said.

Read the full article here.

 




Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]