DMG Radio Australia has partnered up with Coles supermarkets to digitally stream Coles Radio to over 750 stores that potentially reaches 14 million customers nationally every week.

This radio venture by DMG Radio Australia is set to enhance the in-store experience for Coles customers as the streaming will see a diverse music playlist tailored to the time of day as well as providing suppliers with the opportunity to broadcast their message across the system to expand their advertising reach.

Custom radio stations have featured a number of times in the past, such as rival radio network Australia Radio Network's custom radio station for Chemist Warehouse in 2011 and a pop-up radio station for an SA Health Campaign in 2012.

“We are committed to delivering an outstanding customer experience. This means we need to focus on every detail – even the soundtrack,” Simon McDowell, Coles marketing and store development director, said.

 “In an Australian first, we have partnered with DMG Radio Australia to produce the soundtrack to Australia’s weekly grocery shop and launch Coles Radio.

“DMG Radio Australia are the experts, and it is great to be working together to create a unique digital music platform.”

Due to Australia Day on Sunday, Coles asked customer and team members to nominate their top ten Aussie songs that will be played throughout Coles supermarkets.

The top ten songs chosen are:

Down Under – Men At Work

Working Class Man – Jimmy Barnes

Better Be Home Soon – Crowded House

Great Southern Land – Icehouse

I Still Call Australia Home – Peter Allen

You’re The Voice – John Farnham

New Sensation – INXS

Saturday Night – Cold Chisel

Dumb Things – Paul Kelly