DMG Radio Australia has partnered up with Coles supermarkets to digitally stream Coles Radio to over 750 stores that potentially reaches 14 million customers nationally every week.
This radio venture by DMG Radio Australia is set to enhance the in-store experience for Coles customers as the streaming will see a diverse music playlist tailored to the time of day as well as providing suppliers with the opportunity to broadcast their message across the system to expand their advertising reach.
Custom radio stations have featured a number of times in the past, such as rival radio network Australia Radio Network's custom radio station for Chemist Warehouse in 2011 and a pop-up radio station for an SA Health Campaign in 2012.
“We are committed to delivering an outstanding customer experience. This means we need to focus on every detail – even the soundtrack,” Simon McDowell, Coles marketing and store development director, said.
“In an Australian first, we have partnered with DMG Radio Australia to produce the soundtrack to Australia’s weekly grocery shop and launch Coles Radio.
“DMG Radio Australia are the experts, and it is great to be working together to create a unique digital music platform.”
Due to Australia Day on Sunday, Coles asked customer and team members to nominate their top ten Aussie songs that will be played throughout Coles supermarkets.
The top ten songs chosen are:
Down Under – Men At Work
Working Class Man – Jimmy Barnes
Better Be Home Soon – Crowded House
Great Southern Land – Icehouse
I Still Call Australia Home – Peter Allen
You’re The Voice – John Farnham
New Sensation – INXS
Saturday Night – Cold Chisel
Dumb Things – Paul Kelly
The Horses – Daryl Braithwaite
Please login with linkedin to comment
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]