DMARGE Launches Australia’s First Men’s Network For A Cookieless Future

Best friends, small group of australian casual - fashionable men having fun. Laughing, talking, making jokes at an outdoor party. Sydney, Australia. Made with Sony 7RII, 42MPixel.
B&T Magazine
Edited by B&T Magazine



DMARGE, men’s lifestyle publisher, has partnered with Executive Traveller and The Roar to launch the DMARGE Men’s Network, the first of its kind in Australia.

With access to over 4,000,000 men every month, the DMARGE Men’s Network offers brands and agencies the ability to reach Australian men at scale through DMARGE’s award-winning content studio, delivered across these premium publishers.

The network will provide brand safety, efficacy, and transparency to advertisers, given the current state of flux around the big platforms in Australia.

The DMARGE Men’s Network will offer brands the opportunity to adjust campaigns, allowing them to target more premium audiences or broaden their reach to all Australian men.

“DMARGE Men’s Network brings together three leaders in their respective spaces to provide advertisers with an unprecedented level of access to Australian men,” said Luc Wiesman, DMARGE’s Founder and Editor-in-chief. “Looking toward a consolidated and cookieless future, the network is the perfect antidote to combat underperforming platforms that no longer deliver the results they once did.”

Executive Traveller has long been the leading source for premium travel and airline news in Australia, and joining the network expands its reach of high net worth savvy travellers.

“We’re thrilled to be a founding partner in this exciting initiative to give advertisers ‘priority boarding’ to reach an extensive male audience that’s primed to take off for business and leisure,” said Sid Raja, Executive Traveller publisher, co-founder.

There’s no sporting community like The Roar, and their inclusion in the network will capture the highly enthusiastic and passionate male sports fans of Australia.

“This partnership creates a unique pathway for advertisers to tap into the passion points of the Australian male audience at scale. We’re delighted to join forces in this initiative, streamlining access to these high-value audiences and putting the united power of local publishers in the hands of brands and agencies”, said Daniel Scott, commercial director, The Roar, Athlete’s Voice.

Brands and agencies can reach high-value audiences at scale within quality environments by backing local publishers that provide quality journalism and aim to improve men’s lives.

DMARGE plans to further expand the Men’s Network in 2023 with the addition of more carefully selected partners.




Please login with linkedin to comment

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]