DMARGE, men’s lifestyle publisher, has partnered with Executive Traveller and The Roar to launch the DMARGE Men’s Network, the first of its kind in Australia.
With access to over 4,000,000 men every month, the DMARGE Men’s Network offers brands and agencies the ability to reach Australian men at scale through DMARGE’s award-winning content studio, delivered across these premium publishers.
The network will provide brand safety, efficacy, and transparency to advertisers, given the current state of flux around the big platforms in Australia.
The DMARGE Men’s Network will offer brands the opportunity to adjust campaigns, allowing them to target more premium audiences or broaden their reach to all Australian men.
“DMARGE Men’s Network brings together three leaders in their respective spaces to provide advertisers with an unprecedented level of access to Australian men,” said Luc Wiesman, DMARGE’s Founder and Editor-in-chief. “Looking toward a consolidated and cookieless future, the network is the perfect antidote to combat underperforming platforms that no longer deliver the results they once did.”
Executive Traveller has long been the leading source for premium travel and airline news in Australia, and joining the network expands its reach of high net worth savvy travellers.
“We’re thrilled to be a founding partner in this exciting initiative to give advertisers ‘priority boarding’ to reach an extensive male audience that’s primed to take off for business and leisure,” said Sid Raja, Executive Traveller publisher, co-founder.
There’s no sporting community like The Roar, and their inclusion in the network will capture the highly enthusiastic and passionate male sports fans of Australia.
“This partnership creates a unique pathway for advertisers to tap into the passion points of the Australian male audience at scale. We’re delighted to join forces in this initiative, streamlining access to these high-value audiences and putting the united power of local publishers in the hands of brands and agencies”, said Daniel Scott, commercial director, The Roar, Athlete’s Voice.
Brands and agencies can reach high-value audiences at scale within quality environments by backing local publishers that provide quality journalism and aim to improve men’s lives.
DMARGE plans to further expand the Men’s Network in 2023 with the addition of more carefully selected partners.
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