B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: D’Marge Launches Aussie Print Title ‘Shut Up & Take My Money’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > D’Marge Launches Aussie Print Title ‘Shut Up & Take My Money’
Media

D’Marge Launches Aussie Print Title ‘Shut Up & Take My Money’

Luc Wiesman
Published on: 24th May 2017 at 10:12 AM
Luc Wiesman
Share
2 Min Read
SHARE

Aussie independent digital publisher D’Marge has announced the launch of a 160-page print magazine that celebrates consumerism.

Primarily targeted at males, Shut Up & Take My Money aims to educate readers on luxury and innovative brands, products and the people behind them, with a focus on quality and design.

The mag will be released bi-annually for a price of $14.95, and is also available online and via digital download.

OMEGA, Alfa Romeo, Breitling, Gucci, and M.J. Bale are just some of the brands that have partnered for the first edition.

Luc Wiesman, founder and editor-in-chief of D’Marge, said: “Our online article series Shut Up & Take My Money has been incredibly successful for the past two years. Extending this into a print publication was more interesting and marketable than just another men’s mag on the shelves.

“Our intention in going into print was to move D’Marge away from the influencer/blogger sphere and into the realm of multi-title publishers. This way, there’s more opportunity for advertising spend, audience growth and raising capital, should we go down that path.

“We believe that print isn’t dead – it’s just taking a nap. Shut Up & Take My Money is not really a traditional magazine, it’s what we call a ‘poor man’s coffee table book’ – timeless, looks good, is affordable, and both men and women can appreciate it.”

Wiesman noted it was a coincidence that KFC has been using the magazine title in its advertising campaigns.

“We’ve been owning the ‘Shut Up & Take My Money’ phrase since June 2015,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: D'Marge, Shut Up & Take My Money
Share
By Luc Wiesman
A guy who made a career out of left hand turns. Started a little website for men and men who want to be stylish. It's now a big website. Know a thing or two about the internet, digital publishing and content. AVAILABLE FOR KEYNOTE / PANEL TALKS Topics include digital, social, mobile, publishing, native content, men's interests and fashion. For Bookings: Sharmila Nahna / [email protected]

Latest News

Spotlight On Sponsors: Voltaren’s Newest Ambassador Candice Warner Set To Lace Up For The City2Surf
10/07/2025
AI Is Moving Fast & That’s Exactly What CMOs Need
10/07/2025
Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
TV Ratings (09/07/2025): NSW Blues Loss Proves A Winning Formula As Origin Game Three Smashes Records
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?