Australian men’s publisher, DMARGE, has hired Jo Clark to lead its Sydney agency sales operation.
Clark will take the role of senior agency sales manager – NSW at DMARGE.
“We’re thrilled to have Jo start with DMARGE. After a successful 2021, Jo will be taking charge of our agency relationships to maintain growth in 2022. Jo’s background across both digital publisher and programmatic sales will ensure we’re delivering the best results for agencies.” said Luc Wiesman, DMARGE founder and publisher.
Most recently, Clark was senior sales manager at Blis and prior to that at News Limited.
In the past year, DMARGE has delivered successful campaigns for Audi, MYER and Pernod Ricard delivering quality content marketing campaigns at scale to Australian men.
The appointment of Clark in Sydney comes after the publisher has seen significant growth in 2021, with the intention of continuing to expand its sales representation, adding more distribution channels across editorial, video and audio to reach a broad and diverse cross-section of Australian males.
In February, DMARGE will be releasing its 2022 Men’s Matters study in partnership with Hoop Research. The study will help brands understand what’s most important to Australian men in 2022.