To promote the return of its award-winning production Dracula, West Australian Ballet and Wunderman Thompson have created an eye-catching campaign called ‘Disappearing Dracula’.
Designed to create fear, mystique – and awareness that the production has returned for another season – the campaign involves mounting lenticular printing at an optimum angle beside bathroom mirrors in bars and entertainment venues where Dracula production posters are displayed. The resulting effect ’removes’ Dracula’s reflection.
West Australian Ballet Marketing Director, Suzanne Beecroft says, “We wanted to re-launch our award-winning, sell out Dracula season with a bang. We’re really excited this eye-catching idea could be turned around so quickly and effectively – a big thanks to Luke and Matt for their creative hustle.”
‘Disappearing Dracula’ can now be found in selected Perth venues. You can view the work here.
Chief Innovation Officer: Martin Beecroft
Associate Creative Director and Copywriter: Matt Wilson
Creative Art Director: Luke Williams
Engagement Manager: Hayden Gerrard
Client: West Australian Ballet
Suzanne Beecroft – Head of Marketing & Communications, West Australian Ballet.