Your typical Christmas campaign features exuberant children, loving whiteish families carving a ham and, ideally, Curtis Stone holding a mango.
So, it’s hats off to UK online shopping site TK Maxx who’ve ratcheted up the bonkers element for its 2019 festive marketing strategy and reprising adland’s much-loved moustached man in a helmet character.
The spot, titled “Gift different”, is the work of creative agency Wieden+Kennedy London and urges festive shoppers not to go down the “same old, same old” gift giving route again this year. Check out the fun below:
Commenting on the spot, TK Maxx group brand and marketing director Deborah Dolce said: “Our advert taps into something we know a lot of people dread; giving or receiving dull or predictable gifts.
“This Christmas we celebrate the ‘Ridiculous Possibilities’ world of TK Maxx and the exciting collection of gifting treasures to be found. The ad is a humorous metaphor encouraging people to take a more daring route to finding more exciting Christmas presents,” Dolce said.