Digital marketing education firm digitalbrief gives marketers the opportunity to learn or upgrade digital marketing skills during COVID-19 downturn.
With widespread impact of COVID-19 felt across the broader business arena, the flow on effect is certainly felt within marketing departments & agencies. Many brands have put the brakes on when it comes to their marketing spend leaving countless marketing departments reduced to skeleton staff and agencies, independent marketing professionals and contractors are left workless or in limbo. Many marketers are put on leave or have lost their roles altogether.
And, while leading business and marketing experts advocate and believe now to be the time to sustain marketing efforts, the reality is that many businesses have greatly reduced their spend, both in-house and with external providers.
Now, where does this leave agencies, organisations and marketing professionals right across Australia? Binge-watching Netflix like the majority of the population, perhaps…?
According to digital marketing corporate training firm digitalbrief and founder Russell Easther, this time is a perfect opportunity to update, upgrade, learn new skills and sharpen existing ones. It is this sentiment that sits at the foundation of digitalbrief releasing its highly sought-after face-to-face training as an all-on-line program aptly called Digital Skills Advantage.
Having extensively trained individuals and teams from SME to Corporate, and many of Australia’s leading marketing agencies, countless in-house departments and individual marketing professionals over the past decade, Russell and the digitalbrief team stand as leading digital marketing trainers in the industry across Australia and beyond.
“Now, more than ever marketers have the opportunity to use this down time to upgrade and update their digital marketing skills. This has pushed us to launch our popular digital skills face-to-face training program – online”, says digitalbrief founder and head trainer, Russell Easther.
The 10-module learning program does not only cover everything from How to Track & Analyse Digital Marketing ROI, How to Develop Video Content and Working with Influencers, but right through to Conversion Tactics and Strategies, DIY SEO and Competitive Insights, but in giving back to marketers everywhere, it is being offered on a unique ‘whatever you can afford’ basis.
This means, the program’s usual fee of $1600 for a 2 day face-to-face training is reduced to $227 per module or $997 for the complete access to all ten modules – but it is now being offered as a unique COVID-19 ‘Pay Whatever You Can Afford’ offer to invite marketers of all description to use this down-time to advance their digital marketing skill set.
For over a decade digitalbrief has kept marketing professionals across agencies, corporate, academia and SME’s up-to-date with their face-to-face training. According to Russell Easther, within a matter of weeks of COVID-19 hitting, all immediate training workshops had to be cancelled and digitalbrief’s calendar was swept from full to completely empty – literally overnight. This sparked to finally make their training modules, which had been presented right across Australia, New Zealand and Asia, available online.
“We literally went from fully booked to not being allowed to conduct our training. And, rather than wait out the current pandemic we thought we simply bring these right into the homes of our clients instead. Delivering the training at an affordable price and in a way that individual marketer can afford, is literally our way of giving back to the industry at this time of crisis for many,” said Russell Easther.
The specialist digital marketing educator has worked with the likes of Jetstar, Fox, Officeworks, Xero, Renault, BossMan, Dentsu Aegus, Telsta, SBS, ATO and Bendigo Bank to name just a few as well as Universities such as Open Universities and RMIT where he also partakes in integrated learning programs and provides CPD training for lecturers. The growing pandemic has seen many marketers, agencies and those focused on advancing their careers in the digital marketing arena being stuck at home – away from high-quality training such as usually offered by digitalbrief. The new ‘Digital Skills Advantage’ program which is officially launching on the 28th April is designed to meet the needs of these marketing professionals and to transform the downturn into an up-skill instead.
“We really wanted to help marketers out and to also accommodate the financial challenges they may be experiencing – hence the ‘Whatever You Can Afford’ approach. I know first-hand from my many years as a marketer the challenge of finding the time or money to keep up to date. We really want to help our clients and participants during these times,” Russell says.
The ‘Digital Skills Advantage’ program essentially remedies both of these aspects and hopes to empower marketers right around Australia. Simply log onto skills.digitalbrief.com – the program is available from the 28th April and costs only ‘Whatever You Can Afford’.
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