Digital media agency Octopus Media has embarked on another re-development, this time at its Melbourne location in Kew Junction.
This site upgrade to a new state-of-the-art LED screen is the first stage of the development with a future plan to wrap the entire site with digital screens. The digital sign is viewable from many different angles and has a potential audience of close to 100,000 people every day.
The revitalisation of Kew Junction continues Octopus’ transformation of its inventory with plans to upgrade other screens in 2015 and to establish new sites thereby increasing their digital footprint in the Melbourne, Sydney and Brisbane markets.
“Given our digital screens can be updated at a moment’s notice and able to link to all types of social media interfaces, the client can create a digital out of home marketing campaign that is fresh, sophisticated and inspiring to suit any type of creative idea,” said Octopus Media managing director, Nir Hadad.
“Whether you want to generate brand awareness, promote a special event, or complement existing campaigns running across other media channels, the flexibility of this type of technology provides the client with the ability to customise and change their advertising to meet their marketing and customer requirements.”
The screen at Kew Junction is now live and Octopus Media invites new clients, existing clients and media agencies to contact the Octopus team to discuss new and exciting opportunities for upcoming campaigns.
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]