Digital media agency Octopus Media has embarked on another re-development, this time at its Melbourne location in Kew Junction.

This site upgrade to a new state-of-the-art LED screen is the first stage of the development with a future plan to wrap the entire site with digital screens. The digital sign is viewable from many different angles and has a potential audience of close to 100,000 people every day.

The revitalisation of Kew Junction continues Octopus’ transformation of its inventory with plans to upgrade other screens in 2015 and to establish new sites thereby increasing their digital footprint in the Melbourne, Sydney and Brisbane markets.

“Given our digital screens can be updated at a moment’s notice and able to link to all types of social media interfaces, the client can create a digital out of home marketing campaign that is fresh, sophisticated and inspiring to suit any type of creative idea,” said Octopus Media managing director, Nir Hadad.

“Whether you want to generate brand awareness, promote a special event, or complement existing campaigns running across other media channels, the flexibility of this type of technology provides the client with the ability to customise and change their advertising to meet their marketing and customer requirements.”