The Core Agency has been appointed by digital wallet brand, Beem It, to help grow the app’s user base and launch a series of upcoming innovations.
The independent Sydney creative agency’s remit covers strategy, creative, social, digital and performance. It is currently working in partnership with Beem It’s media partner, Bohemia, on customer acquisition and product engagement.
Beem It enables users to pay friends instantly, request money, without the usual awkwardness, plus track and split group expenses – no matter the bank.
Whether it’s sorting out money for holidays, within sports teams or families, Beem It makes it easy.
The app effortlessly calculates who-owes-what and sends the money or payment requests in the moment.
And, unlike some providers, all without charging the users any fees.
The new campaign includes multiple executions to highlight the different ways people can use the app to simplify their money admin.
It is running across social platforms including Facebook, Instagram, Snapchat and digital performance networks.
Owned by Commonwealth Bank, NAB and Westpac, Beem It is fast-emerging as the go-to digital wallet on Aussie mobiles, due to its social-like user interface and ease of use.
A recent article in SmartCompany stated 88 per cent of Australians now own a smartphone, with 60 per cent of owners using them to make payments.
And it’s not just younger people, with 80 per cent of seniors now also owning a smartphone.
The Core Agency founder and creative partner, Jon Skinner said: “Beem It makes what used to be a pain in the neck, simple – if not fun.
“Our core idea enables the creative work to talk to any use case and audience, while seamlessly integrating the Beem It brand each time.”
Beem It CEO, Angela Clark added: “Beem It makes it easy to send money instantly and to do it in a sociable way with minimal stress.
“We’ve had incredible customer advocacy since launch, particularly with Gen Z and millennials and have recently added more advanced group expense tracking and settle up features.
“Plus, Scheduled and Transfer that our customers requested.”
Clark continued: “The new campaign with Core is key to our plans in broadening our audience and in communicating both current features and our new ones that will launch over the coming months.”
This latest client partnership comes off the back of the agency’s announcement two weeks ago that it had launched a new brand campaign for IGA supermarkets, after winning the retailer’s account in a creative pitch.
Beem It joins the agency’s growing client list that also includes IGA Supermarkets, QBE Insurance, Key Pharmaceuticals, Evergreen, Elders Insurance, PwC and the Australian Federal Government.