Digital News Audiences Rise Due To Bushfire Coverage, As News.Com.Au Retains Top Spot

Online news in mobile phone. Close up of smartphone screen. Man reading articles in application. Hand holding smart device. Mockup website. Newspaper and portal on internet.

The December 2019 digital news rankings were released today by Nielsen.

Historically due to the festive period December audiences tend to decline. However, the continued coverage of the Australian bushfires meant news site consumption was up when compared with December 2018.

Murdoch-owned retained the top position with a unique audience of 10.6 million.

News Corp papers have recently come under fire “irresponsible” and “dangerous” coverage of the bushfires.

As reported on B&T yesterday, an email from News Corp commercial finance manager Emily Townsend was leaked to news media outlets in which she criticised the coverage of the bushfires, calling it an irresponsible misinformation campaign.

Townsend sent the blast to the entire News Corp staff in response to an email that Miller had sent, outlining the ways the company had helped support the bushfire affected communities.

In a statement, News Corp chairman and executive Michael Miller said News Corp stands by its coverage of the bushfires” and that will it respects Townsend’s views, does “not agree with them”.

He also argued News Corp does not deny climate change.

“Contrary to what some critics have argued, News Corp does not deny climate change or the gravity of its threat. However, we – as is the traditional role of a publisher- do report a variety of views and opinions on this issue and many others that are important in the public discourse on the fires,” he said.

Digital news ranking 

Following News, in second place was ABC News Websites (10.1 million) which switched places with (9.4 million) when compared to the prior month.

Next was (8.8 million), followed by 7NEWS (8.4 million) in fifth position. Daily Mail
Australia (7.8million) was in sixth place. In seventh position was The Guardian (5.9 million).

There were no changes to these audience rankings when compared to the prior month.

The Age (4.5 million) was in eighth position and switched places with the Australian Community
Media Network (4.4 million). Yahoo! (3.6 million) rejoined the rankings this month in tenth place.

See the top 10 digital news sites below.




Please login with linkedin to comment

Digital news Nielsen

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.


by Kathleen Farmilo

Kathleen Farmilo