Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Faces Of Facebook
In a way, knowing what number your face was placed in a crowd of 1,262,094,184 is at once humbling and then completely and utterly terrifying. That Natalia Rojas project ‘faces of facebook’ manages to display all our tiny little self designated images in a single navigable screen organised by membership chronology is nothing short of fascinating. This is #47,981,483 signing out, possibly for good.
Reward Me, And Maybe I’ll Shout Out Your Name
Urban Outfitters have realised that fickle is the new loyal with their largely millennial audience. So, in order to address this they have baked foursquare badge style rewards throughout their new UO app. From here on in, the brand will reward their users for almost any kind of interaction: from a UO tweet, to listening to their radio channel. It’s a clever system and one that will allow them to glean valuable insights about shoppers. See it here
Snapchat Gets All Arty
Ephemeral messaging is probably the least likely of places you’d expect to find artists sharing their impressions of the world. Well time and again we find that it’s often the unintended use of apps that make for the most creative outlet. In this case creators send artwork to their friends in the knowledge they can only live on as screenshots. The fact that these artists are gaining fame says they are doing something right. Check it here
Faultless Home Brew – Thanks To The Robots
The art of beer making is something very few of us will every hope to master, least of all attempt to do in our own home, from scratch. But if the possibility and ease of brewing your own batch was as simple as installing an enormous, expensive, cool looking complex machine and following brewing instructions dictated by a specifically designed iPhone app then maybe, just maybe this caper is starting to sound reasonable? See it here
No Sneezing At This One
Hats off to the folk at Kleenex on My-Achoo – a tool that predicts when and where the dreaded flu is headed so you can prepare by; a) getting the hell out of dodge, b) boarding up your home like there’s an imminent zombie invasion or c) stock up on tissues and Paracetamol. The result is a really lovely flu-cast, predicting the chance of germs being near you over the next 21 days, and a calculator to figure out just how many boxes of Kleenex your household will need to ride out the storm.
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Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]