Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Faces Of Facebook
In a way, knowing what number your face was placed in a crowd of 1,262,094,184 is at once humbling and then completely and utterly terrifying. That Natalia Rojas project ‘faces of facebook’ manages to display all our tiny little self designated images in a single navigable screen organised by membership chronology is nothing short of fascinating. This is #47,981,483 signing out, possibly for good.
Reward Me, And Maybe I’ll Shout Out Your Name
Urban Outfitters have realised that fickle is the new loyal with their largely millennial audience. So, in order to address this they have baked foursquare badge style rewards throughout their new UO app. From here on in, the brand will reward their users for almost any kind of interaction: from a UO tweet, to listening to their radio channel. It’s a clever system and one that will allow them to glean valuable insights about shoppers. See it here
Snapchat Gets All Arty
Ephemeral messaging is probably the least likely of places you’d expect to find artists sharing their impressions of the world. Well time and again we find that it’s often the unintended use of apps that make for the most creative outlet. In this case creators send artwork to their friends in the knowledge they can only live on as screenshots. The fact that these artists are gaining fame says they are doing something right. Check it here
Faultless Home Brew – Thanks To The Robots
The art of beer making is something very few of us will every hope to master, least of all attempt to do in our own home, from scratch. But if the possibility and ease of brewing your own batch was as simple as installing an enormous, expensive, cool looking complex machine and following brewing instructions dictated by a specifically designed iPhone app then maybe, just maybe this caper is starting to sound reasonable? See it here
No Sneezing At This One
Hats off to the folk at Kleenex on My-Achoo – a tool that predicts when and where the dreaded flu is headed so you can prepare by; a) getting the hell out of dodge, b) boarding up your home like there’s an imminent zombie invasion or c) stock up on tissues and Paracetamol. The result is a really lovely flu-cast, predicting the chance of germs being near you over the next 21 days, and a calculator to figure out just how many boxes of Kleenex your household will need to ride out the storm.
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Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]