Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Stavinsky Gets All Ravey In The Netherlands
Laser beams and orchestral performances are not often things you’d readily consider pairing. That’s why Arcade, a group of technical artists, relished the opportunity to be commissioned to set up 50 lasers in an auditorium to accompany ‘The Rite Of Spring’ performed by the Netherlands Symphony orchestra. The result – beams of light were synchronized with the score and the air was optimised with vapour and smoke – the result is pretty sensational.
Playboy Becomes Unwitting Messenger
In this not so subtle jibe at soft porn institution Playboy – anti rape activist group FORCE has replicated and adapted the official Playboy website in order to highlight their ‘consent’ message against sexual assault. This clever piece of guerilla activity coincides with Playboy’s annual guide to partying at college, which is where unsurprisingly a lot of non-consensual sexual predation goes down. See it here
Dream Catcher App Monitors Your Sleep
Ever wanted to capture those elusive dreams you have? You know the ones where you dream up lottery numbers, or perhaps you get ambiguous messages from strangers, only to find them slip away on waking? Well ‘Shadow’ is an iOS app that gently coaxes you out of your slumber in such a way that your dreams are both memorable and ready to be recorded for later analysis.
Skycall – A Drone Guide Service
Imagine being lost in a new country or town and instead of relying on a knowledgeable stranger, map or guidebook you instead ‘Skycalled’ in help. Skycall was developed at MIT and it is a smartphone-to-drone guide service. Able to not only route you a course and avoid obstacles, the drone device also speaks and points out places of interest and other geo-specific information of value. This invention is truly science fiction come reality.
Weekend Warriors Rejoice
HEX3 AppTag brings all the fun of first person shooter gaming to the real world by creating an experience that integrates smartphones with toy guns so you can go and play shoot-em-ups with the other big kids IRL. This is not your average summer water pistol tussle though, it’s more like laser tag on steroids because the app comes loaded with all the features and benefits of online gaming such as maps, radar and team communications features. Check it out here
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Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]