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B&T > Media > Digital Degustation
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Digital Degustation

Staff Writers
Published on: 17th December 2012 at 10:48 PM
Staff Writers
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Play With Live Animals Via Your Computer

If you like playing with pets but don’t have one, you’ll be glad to hear that software company Reach-In has developed an online alternative. Called iPet Companion, the service is a collaboration with animal shelters that allows people to remotely play with cats and dogs via user controlled robotic toys displayed on a live webcam. The more you play the more likely you are to adopt – brilliant.

Fiat Create Hands-Free ‘Facebooking’ In Cars

Finally we have a way to fit more social media into our lives – whilst driving. Admittedly some people are already doing it but Fiat have come up with a much safer way. Called Fiat Social Drive, the feature is a voiced controlled car audio system that connects to the web and reads out content from your Facebook profile.

Nike Launch Accelerator Program To Help Innovate

Last week Nike announced the Nike + Accelerator program, a genius way to help continually innovate their rapidly expanding tech offerings such as the Nike Fuelband. The program is a collaboration with Techstars (an existing incubator program) that provides investment and mentorship to promising sports related tech startups that could be of use to Nike.

Warm Wishes From Ad Land

In the spirit of Christmas, Aussie digital strategist Julian Cole and a few industry mates have put together a little side project gift for the industry. Called Warm Wishes From Adland, the site takes the nastiest, troll comments from ad-blog sites around the world and presents them with a dash of Christmas cheer. Certainly warms ones cockles.

Twitter Powered Shirt Dispensing Billboard

Men’s clothing retailer Allen Solly has created a Twitter powered billboard that dispenses shirts. Each time participants tweeted the hashtag #RainingSolly, one of a number of shirts hanging on the billboard would be pushed a little closer until it finally fell to the ground. A leaderboard of sorts accompanied the billboard and if your tweet pushed a shirt over the edge, the shirt was yours.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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