Digital Creative Agency Analogfolk Creates New AI Tool To ‘Help’ Women Better Self-Promote

Digital Creative Agency Analogfolk Creates New AI Tool To ‘Help’ Women Better Self-Promote
B&T Magazine
Edited by B&T Magazine



BigUp.AI is a new, cutting-edge tool built to help women express themselves in an assertive, persuasive way. Here’s how.

After going through beta-testing over the last nine months in the United Kingdom, BigUp.AI has arrived to help women “boost their confidence” and re-shape the conversation around how women present themselves at work.

The free tool, which was created by a women-led team at global digital creative agency AnalogFolk, , was created in response to ‘The Language of Female Leadership’, a piece of researcg that shows women are four times more likely to shrink their successes.

In comparison, men are twice as likely to emphasise their successes and leadership.

According to the agency, BigUp.AI uses cutting-edge natural language processing and machine learning technology to read and analyse sentences.

It identifies skills and suggests how to express them in an assertive, persuasive way. AnalogFolk said the AI was trained using skills found on real CVs and by users in beta stage to build up a broad bank of strengths.

The more women who use the tool, the more powerful it becomes.

Users are asked, ‘Tell us about a strength?’, with some examples to get them started. Their strength is ‘bigged up’ with more confident, assertive language, and a more powerful option is displayed every time they press the ‘Go bigger!’ button.

“The goal is for BigUp.AI to be the go-to tool for women to power up their CVs, cover letters and performance reviews,” AnalogFolk Sydney partner and managing director Matt Robinson said.

“We want Australian women to get involved and train the tool with text about themselves – the best part is it’s fun and easy, and it will help women globally.”

AnalogFolk has committed its own time, money and resources to developing BigUp.AI and turning it into an app that will eventually be available in different languages.

“Since we started beta-testing BigUp.AI earlier this year, we’ve faced a pandemic of global scale that’s made people feel incredibly small,” AnalogFolk London managing director Anna-Louise Gladwell said.

“Being at home without work, or consistently applying and getting turned down, makes it easy for women to lose touch with their self-worth. And for those in work, struggling with work/life balance and fearing their voice is being lost can lead to anxiety and burnout.

“COVID-19 has exacerbated a systemic social issue of female confidence, self-promotion and career advancement. So BigUp.AI is here to remind women of their value and help them find the words to express it.”

The tool is designed to make improving a professional bio uplifting and fun, with bold, colourful design and reactive stickers to cheer the user on. According to AnalogFolk, the tool is incredibly easy to use and provides impactful sentences in seconds.

The piece of technology comes in response to research by the late Dr Judith Baxter, a British sociolinguist and Professor of Applied linguistics at Aston University, which found women are four times more likely to play down their successes and use language that undermines their value.

In comparison, men are twice as likely to emphasise their successes and leadership.




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