B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Digital Audio Ad Spend Up 14% To $68.1 Million In June Quarter
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Digital Audio Ad Spend Up 14% To $68.1 Million In June Quarter
Marketing

Digital Audio Ad Spend Up 14% To $68.1 Million In June Quarter

Staff Writers
Published on: 31st August 2023 at 10:31 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14 per cent jump over the same period a year ago, and up 31 per cent from the 2023 March quarter’s $51.9 million, according to IAB Australia’s Online Advertising Expenditure Report (OAER) prepared by PwC.

Podcast advertising surged by 24 per cent to $27.5 million in the June quarter and rose 39 per cent from $19.8 in the 2023 March quarter. Streaming audio spend grew over 8 per cent to $41 million for the June quarter.

Figures were revealed in the IAB online advertising report, which includes quarterly audio spending data released in a collaboration between IAB Australia and Commercial Radio & Audio.

Total audio for the 2023 financial year was $235.6 million, representing 4.3 per cent of total general display advertising for the period. Audio’s share of general display advertising rose from 4.2 per cent to 4.8 per cent from the March to June quarters.

“Radio streaming in Australia is going from strength to strength. Around 18 million Australians, or 81 per cent percent of the total population aged 12+, listen to digital audio monthly, led by booming digital radio and podcast listening and underpinned by radio’s continued resilience and popularity,” Ford Ennals, CEO of CRA said.

“The knock-on is that the digital audio sector is experiencing double digit revenue growth.”

The flow of advertising into digital audio is supported by increased insights into the growing number of listeners, including who they are, how they listen and their listening habits. The Radio360 audience measuring system introduced by CRA and GfK in June 2023, provides more granular data across all platforms of radio listening in Australia’s five major metro markets.

The 2023 Infinite Dial Australia study revealed Australia has the most voracious podcasts consumers globally, with monthly Australian podcast listening at 43 per cent of Australians aged 10+ listening monthly.

“Digital audio is an advertising opportunity, and a media shining star. In a tough advertising market digital audio is thriving, as advertisers follow audiences into podcasting and radio streaming.” Ford said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Nehir Hatipoglu
By Nehir Hatipoglu
Follow:
Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

Latest News

News Australia Unveils Plans For The National Bush Summit To Address The Mounting Challenges Facing Rural Areas
24/06/2025
Treasury Wine Estates Unveils ‘Treasury Collective’ As Global Premium Brands Division
24/06/2025
Annabelle Herd: ‘We Need To Get Rid Of This Rubbish ‘Merit Myth’
24/06/2025
IMAA Announces 2025 Group Deals With “Significant Savings” For Members
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?