Shout Agency has announced it has been appointed partner for Harman International (a Samsung subsidiary) and Victory Blinds.
The fully owned subsidiary of Samsung is home to audio brands JBL, Harman Kardon, AKG and has appointed the Melbourne based agency to grow Harman’s newly established APAC digital footprint.
Shout agency founder and director, Michael Jenkins (main photo) said: “Shout has developed a comprehensive integrated search strategy for Harmon International across the APAC region. From a thorough x-ray of the competitor landscape, through strategy development, keyword research to content strategy.
“We have also help launch several new products via carefully executed paid media campaigns. We have also been working closely with global technology partners to execute on adjustments to the platform and scoping new markets to augment Harman’s brands through the South East Asia Regions.”
Shout have also welcomed Victory Blinds to the stable, leading the company’s SEO, SEM and paid social campaigns.
“The blinds space is fiercely competitive online, with many pureplay retailers growing market share in the organic and paid search arena. Victory blinds is synonomous with quality and service, and we are proud to be able to help such a brand be able to show its strength online.,” added Jenkins.
“Following some challenging prior years, our job was to get a J-curve happening and to be able to commence scaling the lead base.
“In the first quarter we achieved this with a positive growth result across digital for the first time in 4 years. We are now tracking up on YoY and MoM metrics, hitting lead targets across digital,” he said.
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]