Digital Agency Shout Wins Harman International & Victory Blinds
Shout Agency has announced it has been appointed partner for Harman International (a Samsung subsidiary) and Victory Blinds.
The fully owned subsidiary of Samsung is home to audio brands JBL, Harman Kardon, AKG and has appointed the Melbourne based agency to grow Harman’s newly established APAC digital footprint.
Shout agency founder and director, Michael Jenkins (main photo) said: “Shout has developed a comprehensive integrated search strategy for Harmon International across the APAC region. From a thorough x-ray of the competitor landscape, through strategy development, keyword research to content strategy.
“We have also help launch several new products via carefully executed paid media campaigns. We have also been working closely with global technology partners to execute on adjustments to the platform and scoping new markets to augment Harman’s brands through the South East Asia Regions.”
Shout have also welcomed Victory Blinds to the stable, leading the company’s SEO, SEM and paid social campaigns.
“The blinds space is fiercely competitive online, with many pureplay retailers growing market share in the organic and paid search arena. Victory blinds is synonomous with quality and service, and we are proud to be able to help such a brand be able to show its strength online.,” added Jenkins.
“Following some challenging prior years, our job was to get a J-curve happening and to be able to commence scaling the lead base.
“In the first quarter we achieved this with a positive growth result across digital for the first time in 4 years. We are now tracking up on YoY and MoM metrics, hitting lead targets across digital,” he said.
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