Luminary has marked its 20th birthday by attaining carbon neutral certification.
The move reflects a growing awareness of the environmental impact of the internet.
The IT sector is already estimated to consume approximately seven per cent of global electricity, and with a threefold increase in global internet traffic expected by 2020, that energy footprint is expected to rise even further.
Luminary CEO, Marty Drill said: “As a digital agency, we recognise that the work we do impacts the environment.
“We recently undertook a full assessment of our carbon usage, through an accreditation agency called Carbon Neutral, and the results were staggering.
“In the past year alone, we produced 110 tonnes of carbon dioxide. Our impact stems from computers, offices, fridges, flights, staff travel to and from work, and web servers that run 24 hours a day.”
The main focus of the agency’s new environmental program is the planting of trees in Western Australia and Victoria.
On Sunday 21 July, Luminary will hold its inaugural tree planting day.
The agency’s staff and their families will work with an organisation called Fifteen Trees to plant 500 trees in the outskirts of Melbourne – the agency’s city of origin.
With Carbon Neutral, Luminary will invest in carbon offsets through the planting of trees in the Reforestation Yarra Yarra Biodiversity Project in Western Australia.
As well as planting trees, Luminary’s environmental initiatives include a comprehensive recycling program, a policy of sourcing and engaging ethical suppliers, minimising unnecessary travel through the use of teleconferencing, and encouraging staff to walk, run or ride to work.
Drill said: “Our recycling program includes the recycling of coffee grounds from our coffee machine through a Melbourne-based company called Reground, which collects and redistributes coffee grounds to community gardens for compost.
“We’ve stopped purchasing plastic bottles in our offices and installed filtered water taps instead, and many of our old computers are donated to the Jodie O’Shea orphanage in Bali.
“To celebrate our 20th birthday, we’ve also provided our team members with reusable water bottles and coffee cups.”
He added: “Becoming carbon neutral for our 20th birthday allows us to contribute to a brighter future.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]