Digital marketing agency King Kong is bucking the industry trend in response to the COVID-19 pandemic with a new senior hire, Blake Sterling, who will lead the agency’s digital projects into a new phase of growth.
As head of digital projects, he will be tasked with revenue growth, client acquisition and client retention, along with hitting agency KPIs around what a successful client campaign should look like.
He will be working with clients across the King Kong portfolio who are currently or plan to undertake a web project with the agency.
Sterling has been a direct response copywriter Port Phillip Publishing, the Australian outpost of US publisher Agora, for the past six years. Prior to that, he held a marketing manager role at a financial education company.
Sabri Suby, founder of King Kong, said: “Blake is a killer hire, with a wide range of past experience to bring to the table. He’s also a savvy copywriter and was the highest-performing copywriter in Agora Australia.
On the current COVID-19 crisis, he added: “I’m always on the hunt for good talent. A lot of these crises create opportunities too, and there are certain positions that you can’t let pass you by.
“I take a contrarian view to most in terms of cutting costs during an economic contraction. You don’t want to cut down on anything that will help bring in more money during this time, and that includes staff, advertising, and PR.
“When the crisis does blow over, we’re going to be in a lot stronger position from being able to secure talent like Blake.”
Blake will report into Jessica Delahunty, King Kong’s general manager, and will have five members of staff working under him.
On his appointment, Blake said: “I wanted to move into an environment where I could ply my copy skills across multiple markets. King Kong was the perfect fit. Not only am I working on fresh projects every single day, but I’m helping everyday businesses attract floods of new leads and rocket revenues to new heights. It’s the ability to help businesses grow super-fast that really gets my blood-pumping about working at King Kong.”
Please login with linkedin to commentKing Kong
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]