Digiday Launches Quarterly Print Mag All About The Future Of Media

Digiday Launches Quarterly Print Mag All About The Future Of Media
SHARE
THIS



It’s not often nowadays to see a digital first company delve into print. But that’s exactly what industry publication Digiday is doing.

The US trade media publication is launching a brand new quarterly print magazine to focus on the current and future trends of the media landscape.

The magazine’s concept was born from the publication’s annual publishing conference after listening to head honchos debate the explosion of content platforms.

The first issue looks at the rise of social media becoming publishing platforms. It’s 60 pages long.

“The modern publisher is facing fast-changing and challenging times,” senior editor Lucia Moses writes in her ed’s letter.

“The rise of platform giants like Facebook offer unprecedented ability to reach new audiences, but content distribution and monetisation is often outside publishers’ control. It’s enough to make you want to crank up the printing presses. While Digiday is at its core a digital media company, we thought the printed format was ideal for exploring these critical issues in a thoughtful way. Pulse is our way of periodically checking the vital signs of the media industry.”

The second issue, coming out in June, looks at programmatic ad buying and the challenges associated with it.

While it’s a print publication, Digiday noted at the end of its introduction there’s only a limited number of copies available, referring instead to a download link to the electronic publication.

But while it’s not the status quo to launch something in print, given everyone’s confusion as to whether print is dead or not, publishers are still chancing it.

Yes, circulation numbers are dwindling – some more rapidly than others – and a number of titles have carked it in recent times.

But others are seeing success. Both Kidspot and Taste.com.au launched from digital to a print product.

And NewsLifeMedia’s print titles are even seeing slight increases in their circulation figures.

Please login with linkedin to comment

Advertising Standards Bureau Marmalade Prostate Cancer Foundation of Australia the generous shopper

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine