Independent PR and content agency, We Are Different, has announced two new client wins across its consumer and corporate portfolio.
Leading gaming headset brand, Turtle Beach, joins Different’s growing list of consumer clients following a competitive pitch process.
The agency will provide PR, social and influencer support to the global headset brand, helping position Turtle Beach as the must-have headset among Aussie Gen Z and Millennial gamers.
Five Star Games (the local distributor for Turtle Beach) head of marketing, Peter Skjellerup said: “Different stood out with their ideas and bigger campaign thinking, which we’re confident will generate mass media cut-through and drive tangible results for our business.
“We were impressed by the team’s enthusiasm, smarts and personal commitment to our brand.”
The agency also welcomes national consulting and creative firm, Synergy Group, to its growing corporate portfolio.
Different has been tasked with creative projects and corporate profiling to drive national awareness among key business and trade targets.
Synergy Group’s creative director, Jason Perelson said: “Different really stood out simply by living up to their name.
“The team take a personal approach to working together and aren’t the usual suit and tie PRs. They offer a true partnership and results that speak for themselves.”
We Are Different founder and director, Stuart Terry (featured image) said: “It’s exciting to see both clients and staff responding so well to Different.
“As we grow, we cement our commitment to producing creative work that drives business impact by doing things differently.”