Did Facebook’s ‘Friends Day’ Gift Backfire?

Did Facebook’s ‘Friends Day’ Gift Backfire?

Facebook turned 12 yesterday and celebrated with its virtual holiday called ‘friends day’. the social media giant gave its 1.04 billion daily active users a gift, but it looks like some people didn’t want to receive a video collage of all the people they are Facebook ‘friends’ with but would rather never see in real-life.

Facebook used automated technology to create a video collage of user’s photos and their friends which could then be shared publicly or viewed privately. The technology was unable to distinguish between ex-partners, estranged family members, dead animals and old school friends you haven’t spoken to since high school.

“To help our community celebrate the importance of friendship, we’re delivering a personalized Friends Day video to millions of people around the world. These videos stitch together special moments with your friends in a short film that can be edited and shared,” Facebook said in a press release.

Turns out people weren’t jumping on board:




Please login with linkedin to comment

einsights Online ads

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]