Unleash your inner Smith with the new campaign from electronic retailer Dick Smith.

Airing for the first time last night, the new TVC is an evolution of the ‘Unleash Your Smith’ initiative the brand rolled out in 2014.

The campaign, which was created by retail marketing agency IdeaWorks, continues to celebrate old traditions by showcasing a nostalgic father and daughter moment working together to create a new dolls house, with a modern technology twist involving Apple products.

Cassie Wheeler, general manager marketing at Dick Smith, said: “Our Unleash Your Smith campaign last year was a huge success, bringing to life the heritage of Dick Smith which has been helping everyday Aussies create and innovate for over 40 years. The campaign strengthens our position as the go-to destination for premium products that help all Aussie’s and their families create amazing things with the help of technology.”