Diageo Picks Up Ryan Reynolds’ Gin Brand For $848M

Diageo Picks Up Ryan Reynolds’ Gin Brand For $848M
B&T Magazine
By B&T Magazine



Hollywood actor Ryan Reynolds has sold his gin business to spirits giant Diageo for a reported $US610 million ($848 million).

Reynolds acquired a stake in Aviation American Gin in 2018 and has since helped grow the brand.

He will continue to hold a stake in the company under the Diageo deal.

“A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” Reynolds said in a statement following the sale.

“What I didn’t expect was the sheer creative joy learning a new industry would bring.”

Aviation Gin will join the likes of Tanqueray and Gordon’s gin in Diageo’s portfolio.

Although it is clearly a successful gin brand in its own right, for many of us, Aviation Gin is best-known for some hilarious, Ryan Reynolds-led marketing campaigns.

Amid the recent COVID-19 lockdown, Reynolds encouraged drinkers to stay home and avoid the regrets and anxiety that come with a night out.

He also enlisted the assistance of Aussie Hugh Jackman for a 2019 campaign.

 




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