The Shepherd Centre, a much loved Australian charity, providing kids with hearing loss throughout NSW, TAS and ACT with the tools they need to learn how to listen and speak, has been working in collaboration with Zuni, a boutique digital marketing agency in Sydney, to redevelop their website to ensure it supports their services, marketing and fundraising activities.
It’s a well-known fact that not-for-profits often work with limited budgets so it is important for the NFP industry, more than any other, to see a maximum return for their every marketing dollar.
Digital marketing is one of the most cost effective ways for a charity to reach a large portion of their audience. Mike Zeederberg, MD of marketing agency Zuni, acknowledges that: “When digital is done well it can be hugely successful for a charity; whether they are trying to raise awareness for the cause, build brand advocacy, fundraise or recruit.
“Key to the development of this, and any charity website, is understanding the complex nature of their audience; from the families that utilise the programs and services through to the charity’s supporters.
“It has been a pleasure to work alongside The Shepherd Centre through the research, definition and planning stages for what will be a solution driven website for a very well-deserving cause. We are at the final stages of preparing the documentation to be used throughout the tender process for a design and development agency to build the site.”
Tatiana Isaacs, fundraising and communications director, from not-for-profit organisation, The Shepherd Centre, has identified that its website “is one of the most important aspects of our marketing efforts and needs to properly support not only both the online and offline fundraising and marketing activity but also the important programs and services we have available”.
To ensure the new site delivers the highest return on their investment, Zuni have worked with The Shepherd Centre through a process of thoroughly reviewing all existing data, identifying its audience segments and the role the website must play for each before beginning the requirements and information architecture phase for the new website.
“Zuni has been an ideal partner for The Shepherd Centre for this project. Not only because of their extensive experience in this space, but their independence from ongoing design and development work was important to us as it ensured all research and requirements work was undertaken with the absolute best outcome being the single objective of the project,” commented Isaacs.
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