Destination NSW Launches New Media Centre

Destination NSW Launches New Media Centre
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Destination NSW has launched a new Media Centre to support every professional publishing and content creation need, providing access to the latest travel and tourism news and the largest collection of content assets of any tourism body in the world*.

From today, media and content creators can discover more than 30,000 images, videos, B-roll, press releases and editorial-ready content about Sydney and New South Wales.

NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, said the media play an important role in influencing travellers to visit NSW and the new website was key to fueling story placements to motivate prospective holidaymakers.

“We want to inspire the world to visit NSW, and providing media with access to the latest information and a huge selection of easy-to-download editorial photos, videos and story ideas will create opportunities to keep our beautiful destinations and world-class visitor experiences in the spotlight,” Minister Ayres said.

Developed to meet the criteria of a range of media and content creators from the world’s leading media outlets and content platforms, the magazine-style interface delivers an easy and intuitive user experience, and aims to deliver news and emerging NSW travel trends first, before any other publisher.

 

Destination NSW CEO Steve Cox said Destination NSW’s Media Centre provides best-in-class technology and was developed with its primary users in mind to deliver media professionals with access to high-quality assets via an immersive platform.

“The Destination NSW Media Centre is the ultimate digital resource for content creators. Its functionality and content have been shaped by media and content professionals and importantly, to support Destination NSW initiatives to grow the NSW visitor economy for the benefit of our industry and operators,” Cox said.

“Our new Media Centre is an integral part of our activity to ensure its future growth by providing media with what they need to keep producing stories about NSW at the click of a button.”

Key features of the Destination NSW Media Centre include:

  • Access and instant download capability from 30,000 high quality images, video and inspirational editorial content features, as well as breaking news on Sydney and NSW’s visitor economy, product and experiences.
  • Progressive Web App technology providing a seamless and immersive user experience including elegant mobile and desktop interface, opt-in notifications and amazingly fast load times.
  • Instant sign-up approval, allowing instant access to automatic channel-optimised content.
  • Secure, cloud-based system with assets available from any device 24/7.
  • Intuitive, easy to use search and filters allowing users to find based on interest area, experience, region, by duration or date.

Lookatme, one of Australia’s leading digital asset management experts and creators of websites for Virgin Airlines Australia, Australian Geographic and Wine Australia, developed the site for Destination NSW.

Editorial content was curated and developed by Journeyism’s Mark Sariban, former Travel Editor at Vogue Australia and Sarah Reid, Australian Society of Travel Writer’s Travel Writer of the Year 2020 and Specialist Travel Writer of the Year 2021 at the Travel Media Awards in the UK.

*Based on extensive research by Lookatme, comparing State and National Tourism Boards media centres globally

Please login with linkedin to comment

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]