There’s no better time to be in the overpriced restaurant game, floristry or engagement ring business quite like Valentine’s Day.
And with February the 14th fast approaching it appears the desperate and dateless are the focus for many marketers this year.
Fresh from news that a wildlife centre in Oregon in the US will name a salmon after your ex and then feed it to one of their bears comes further news that a Texas zoo is offering a similar service that allows you to name a cockroach after your former crush that will then be fed to one of the zoo’s hungry meerkats.
Here’s how other brands are jumping on the anti Valentine’s Day bandwagon.
Trade a pic of your ex for a free Whopper
Burger King in the US is offering free Whoppers on Valentine’s Day, but it comes with a catch. Heartbroken customers can bring in a photo of their ex to the restaurant’s “breakup boxes” for the free burger.
The promotion is in conjunction with the new Margot Robbie film film Birds of Prey.
New York, Los Angeles, San Francisco and Boston are the only cities participating in the Valentine’s Day giveaway. Customers in New York can also bring old love letters, stuffed animals or even a piece of your ex’s clothing to snag their Whopper. Burger King says photos dropped off at the restaurants as part of the promotion will be destroyed.
“Shred your ex” at Hooters
What better way to get over a recent break-up than a trip to busty restaurant chain Hooters. And want to bag yourself 10 free chicken wings? All you have to do is buy 10 to start with and then rip up a photo of your ex in front of a waitress to score 10 more for free. Sadly only available in the US.
Burn your ex’s clothes to get free clothes
Austin-based taco chain Torchy’s Tacos is inviting customers to bring in clothing items of their exes for a group burning. Strangely, rather than score a free taco, participants will score themselves a free Torchy’s Tacos T-shirt. The massive blaze is set down for February 12th between 1pm and 6pm at Torchy’s city store. During that time, the lovelorn can also drown their pasts with discount draught beers and $2 off margaritas. Why it didn’t simply choose to donate the clothes to charity is anyone’s guess. We’re assuming the local fire brigade is on standby.
Kiss anything and get a free burrito
Mexican fast food chain QDOBA Mexican is offering a buy one, get one free burrito offer with a pretty easy catch. Now in its 10th year, all customers have to do is rock up to one of its US restaurants on the 14th and plant a kiss on anything. That’s right, kiss your partner, your kids, your dog or even a QDOBA team member (well, maybe not that) and a tasty burrito is all yours.
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]