B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Strategic design consultancy Designworks Makes Two Senior Hires
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Strategic design consultancy Designworks Makes Two Senior Hires
Media

Strategic design consultancy Designworks Makes Two Senior Hires

Rebecca Tilly
Published on: 13th October 2014 at 10:53 AM
Rebecca Tilly
Share
3 Min Read
SHARE

Strategic design consultancy Designworks, part of STW, continues to evolve its Australian operations with the appointment of two senior practitioners in newly created roles.

Simon Stacey joins Designworks in a national role as creative director, customer experience design, and Debbie Spence joins the Sydney team as strategy director.  Both appointments are effective immediately.

The new hires follow significant growth across the Designworks group in Australia during the past 12 months, with major new wins for clients including Officeworks, KFC and Transurban among others.

Simon&DebbieDesignworksSydneyOct2014 low res

Tasked with driving experience design for current and new clients nationally, Stacey joins Designworks from highly regarded London retail design firm Household, where he was partner and creative director. During his time with Household he worked on a range of high-profile projects for brands such as Amazon, Christian Louboutin, The Conran Shop, Halfords, Harrods, Twinings, Virgin Media, as well as previously leading the retail experience design of Country Road in Australia.

Stacey has a particular interest in the convergence of physical and digital experiences to deliver more meaningful retail experiences.

“I’m super-excited in joining Designworks and the challenge of developing the customer experience design offer,” said Stacey.  “Today’s customers are smarter and better connected than ever so brand advocacy can no longer be achieved through conventional experiences. Transforming the customer experience requires insight and creativity to help brands achieve emotional connections with their customers that not only add value to business, but also people’s lives.

“I believe Designworks is perfectly positioned as Australasia’s leading strategic design consultancy to lead the way in creating transformational customer experiences across all sectors.”

Spence joins from insights and planning consultancy Blaze, with an international career spanning the UK, Middle East and Australia with firms including Industry, Sparkler and The Brand Agency. Past clients include Coca-Cola, J&J, Woolworths, Tata Steel and Commercial Bank of Qatar. Her remit is brand and design strategy, with a particular specialism on the role of insight in the design process.

Sven Baker, Designworks CEO, said of the new hires: “We welcome Simon and Debbie to the team. They bring exactly the skills and experience that defines our offer; a potent mix of creativity and insight that fuels great design and makes a business difference. Simon and Debbie are absolute leaders in the market in their respective fields, each with unique areas of expertise that add to the diversity of skills in our Australian team. We look forward to their contribution to the 140-strong Designworks family.”

Designworks is part of STW, Australasia’s leading marketing content and communications group. It has offices across New Zealand, Australia and South East Asia.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Finnair, Instagram ads, Loyalty Programs, Reload Media
Share
Rebecca Tilly
By Rebecca Tilly
Follow:
Rebecca Tilly is a strategic communications specialist with more than 27 years’ experience spanning corporate, government, stakeholder and change communications. She is a regular contributor to B&T.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?