Strategic design consultancy Designworks Makes Two Senior Hires

Welcome carpet with foot-ware on it
SHARE
THIS



Strategic design consultancy Designworks, part of STW, continues to evolve its Australian operations with the appointment of two senior practitioners in newly created roles.

Simon Stacey joins Designworks in a national role as creative director, customer experience design, and Debbie Spence joins the Sydney team as strategy director.  Both appointments are effective immediately.

The new hires follow significant growth across the Designworks group in Australia during the past 12 months, with major new wins for clients including Officeworks, KFC and Transurban among others.

Simon&DebbieDesignworksSydneyOct2014 low res

Tasked with driving experience design for current and new clients nationally, Stacey joins Designworks from highly regarded London retail design firm Household, where he was partner and creative director. During his time with Household he worked on a range of high-profile projects for brands such as Amazon, Christian Louboutin, The Conran Shop, Halfords, Harrods, Twinings, Virgin Media, as well as previously leading the retail experience design of Country Road in Australia.

Stacey has a particular interest in the convergence of physical and digital experiences to deliver more meaningful retail experiences.

“I’m super-excited in joining Designworks and the challenge of developing the customer experience design offer,” said Stacey.  “Today’s customers are smarter and better connected than ever so brand advocacy can no longer be achieved through conventional experiences. Transforming the customer experience requires insight and creativity to help brands achieve emotional connections with their customers that not only add value to business, but also people’s lives.

“I believe Designworks is perfectly positioned as Australasia’s leading strategic design consultancy to lead the way in creating transformational customer experiences across all sectors.”

Spence joins from insights and planning consultancy Blaze, with an international career spanning the UK, Middle East and Australia with firms including Industry, Sparkler and The Brand Agency. Past clients include Coca-Cola, J&J, Woolworths, Tata Steel and Commercial Bank of Qatar. Her remit is brand and design strategy, with a particular specialism on the role of insight in the design process.

Sven Baker, Designworks CEO, said of the new hires: “We welcome Simon and Debbie to the team. They bring exactly the skills and experience that defines our offer; a potent mix of creativity and insight that fuels great design and makes a business difference. Simon and Debbie are absolute leaders in the market in their respective fields, each with unique areas of expertise that add to the diversity of skills in our Australian team. We look forward to their contribution to the 140-strong Designworks family.”

Designworks is part of STW, Australasia’s leading marketing content and communications group. It has offices across New Zealand, Australia and South East Asia.

Please login with linkedin to comment

Finnair Instagram ads Loyalty Programs Reload Media

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]