“F@ck These Plates To Hell!” Department Store Forced To Recall “Fat Shaming” Dinnerware

“F@ck These Plates To Hell!” Department Store Forced To Recall “Fat Shaming” Dinnerware

Famous US department store Macy’s is in a spot of customer bother after a range of dinner plates it was selling was called out for “promoting fat shaming and food guilt”.

The ceramic dinnerware came complete with suggested serving sizes that included “skinny jeans,” “favourite jeans”, while the largest one was called “mom jeans”.

5d35be512400008c179362ef

As these things to do, podcast host and TV producer Alie Ward saw the plates in-store and quickly tweeted her rage.

“How can I get these plates from Macy’s banned in all 50 states?” Ward wrote.

Screen Shot 2019-07-23 at 10.37.05 am

And it appears Ward has universal support, many fellow tweeters agreeing the plates promoted “eating disorders” and “body issues” and should be removed immediately.

Soon, body positive activist and The Good Place star, Jameela Jamil, joined the conversation. “Fuck these plates,” Jamil Tweeted. “Fuck these plates to hell, Macy’s.”

“Oh yay, commodified starvation. Very healthy. Such jokes,” tweeted another.

Another wrote: “This is a toxic message, promoting even greater women beauty standards and dangerous health habits. These expectations can actually kill someone, and I know someone it has. @Macys, remove this from all of your stores and denounce the manufacturer.”

“All these people trying to defend the shitty design… LOL! Imagine thinking a circle labelled ‘skinny jeans’ big enough to hold like two chicken nuggets is demonstrating ‘healthy portion control’…. The only thing it’s teaching is body shaming, and nothing to do with health.”

It’s understood that the plates were only available at Macy’s speciality store in New York and the retailer quickly agreed to pull the range following the furore.

In a tweeted response to Ward, a Macy’s spokesperson said: “Hi, Alie – we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY [sic] at Macy’s locations.”

 

 




Please login with linkedin to comment

Macys

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]