Famous US department store Macy’s is in a spot of customer bother after a range of dinner plates it was selling was called out for “promoting fat shaming and food guilt”.
The ceramic dinnerware came complete with suggested serving sizes that included “skinny jeans,” “favourite jeans”, while the largest one was called “mom jeans”.
As these things to do, podcast host and TV producer Alie Ward saw the plates in-store and quickly tweeted her rage.
“How can I get these plates from Macy’s banned in all 50 states?” Ward wrote.
And it appears Ward has universal support, many fellow tweeters agreeing the plates promoted “eating disorders” and “body issues” and should be removed immediately.
Soon, body positive activist and The Good Place star, Jameela Jamil, joined the conversation. “Fuck these plates,” Jamil Tweeted. “Fuck these plates to hell, Macy’s.”
“Oh yay, commodified starvation. Very healthy. Such jokes,” tweeted another.
Another wrote: “This is a toxic message, promoting even greater women beauty standards and dangerous health habits. These expectations can actually kill someone, and I know someone it has. @Macys, remove this from all of your stores and denounce the manufacturer.”
“All these people trying to defend the shitty design… LOL! Imagine thinking a circle labelled ‘skinny jeans’ big enough to hold like two chicken nuggets is demonstrating ‘healthy portion control’…. The only thing it’s teaching is body shaming, and nothing to do with health.”
It’s understood that the plates were only available at Macy’s speciality store in New York and the retailer quickly agreed to pull the range following the furore.
In a tweeted response to Ward, a Macy’s spokesperson said: “Hi, Alie – we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY [sic] at Macy’s locations.”
Please login with linkedin to commentMacys
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]