Deodorant Ad Plays For Laughs With BO, Nudity & An Overload Of Teenage Boy Angst

Deodorant Ad Plays For Laughs With BO, Nudity & An Overload Of Teenage Boy Angst

If any ad’s going to give you a laugh, you’d hope it would be slightly-too-stinky teenage deodorant brand Lynx (or Axe as it’s called in the US).

And new work for the brand – Unilever – is bang on song.

Called “Don’t over think it”, the spot’s the work of MullenLowe and manages to combine every teenage boy’s anxieties – girls, body odour and public humiliation – into one gloriously funny spot. Check it out below:

 

 

 

 




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