If any ad’s going to give you a laugh, you’d hope it would be slightly-too-stinky teenage deodorant brand Lynx (or Axe as it’s called in the US).
And new work for the brand – Unilever – is bang on song.
Called “Don’t over think it”, the spot’s the work of MullenLowe and manages to combine every teenage boy’s anxieties – girls, body odour and public humiliation – into one gloriously funny spot. Check it out below:
