Performance and data agency iProspect has welcomed Tom White as its general manager of data intelligence for Australia and New Zealand.
With almost 10 years’ experience in data analytics, White joins from iProspect’s London office, where he headed up data intelligence across the agency’s UK client base.
In his new role, White will assume responsibility for the strategic direction, development and performance of the agency’s data offering.
Commenting on his appointment, White said: “The Australian market is developing at a rapid rate, with data having an increasing influence over commercial decisions.
“As an ambitious business founded on the strength of its people, it’s important that iProspect continues to evolve in response to the needs of our clients.
“I’m excited to join the Australian team and am focused on building out our data capabilities as we continue to deliver the best solutions in response to our clients’ needs.”
In showing an immediate emphasis on delivering a data-first product, White has announced that iProspect is now a Google Analytics Sales Partner for Analytics 360.
This partnership allows iProspect to offer range of services to build on its new status, enabling brands to maximise the value they drive from Google and the Analytics suite.
“Using Analytics 360 and its capabilities, we look forward to connecting up the entire user experience and having this as another step in helping our brands to become transformational in their marketing,” White said.