The Dentsu Aegis Network has announced the launch of Dentsu Mitchell in Perth. The team will be led by National MD Adrian Roeling with business director Michelle Testa appointed as the local market lead.
Speaking of the launch, Roeling expressed excitement to be spending more time in his home town of Perth, looking forward to working more closely with staff and our clients on the ground there.
Roeling said: “Most importantly, we currently have a great Dentsu Aegis Network team in place servicing our Dentsu Mitchell National clients. Michelle Testa, Carissa Pearce and their team have a great reputation in market and we are really excited about this team formally joining our Dentsu Mitchell network.
“Our plans are to leverage the scale of the Dentsu Mitchell network nationally for the benefit of our Perth clients. Our key proposition for Dentsu Mitchell is Innovating how brands connect with Australia. We have a unique focus on Australia and feel through our proprietary tools and research we have a deeper understanding of Australians. As such, we understand and acknowledge the uniqueness of WA, and know we are well placed to deliver effective localised strategies.”
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]