Dentsu International Nabs DDB’s Alex Hesz As Global Chief Strategy Officer

Dentsu International Nabs DDB’s Alex Hesz As Global Chief Strategy Officer
SHARE
THIS



Dentsu International, headquartered in London, has announced the appointment of Alex Hesz as global chief strategy officer. This pivotal new role will provide strategic leadership across the business further strengthening Dentsu International’s ambition to be the most integrated agency network delivering data-driven, tech-enabled and ideas-led solutions for our clients.

Partnering with Global CEO Wendy Clark and the Dentsu International executive team, Hesz will shape and define the strategy, priorities, and long-term direction of Dentsu International, aligned to dentsu Group’s strategy.

Hesz will spearhead Dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients. Hesz will join the Dentsu in 2022.

Wendy Clark, Global CEO, Dentsu International: “Alex’s appointment is game changing for dentsu. He is one of the foremost strategic leaders in the industry. On our journey to optimising from 160 to 6 global leadership brands, this role is critical to integrate our total offering across Media, CXM and Creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.“

“Alex is a massively talented, driven and proven leader who is wired to understand clients’ needs and aspirations. I couldn’t feel more confident that Alex joining at this critical juncture in our transformation will bolster our realisation of being the most integrated network in the world.”

Hesz joins dentsu from DDB Worldwide where he has been Global CSO since June 2020 and Group CSO of adam&eveDDB. His clients included some of the world’s biggest and most loved brands Google, Samsung, Unilever, Mars, Lloyds Banking Group, BlackRock and Facebook (Meta).

Hesz commented: “Dentsu is uniquely placed to provide an enviable modern marketing offering to deliver the work that clients truly want in the way they truly want it to be delivered. In Dentsu International, and with Wendy and her leadership team, that’s what I’ve found. A truly integrated business across Media, CXM and Creative, led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together. The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet.”

“I can’t wait to get going at DI, to help shape the offering that today’s largest and most progressive clients are asking for, and that DI is unique in its preparedness to deliver. These are exciting times.”

This appointment comes off the back of dentsu’s second quarter of consecutive growth and follows client wins and expansions including Manulife and Kering. This also follows the recent Executive appointment of Fred Levron, Global Chief Creative Officer, Dentsu International, demonstrating Clark’s ongoing commitment to create a client-centric, modern, dynamic and progressive top management team.

Please login with linkedin to comment

Alex Hesz Dentsu International

Latest News

Foxtel Records 4.4 Million Paid Subscribers As Q4 Numbers Released
  • Media

Foxtel Records 4.4 Million Paid Subscribers As Q4 Numbers Released

As part of NewCorp’s announcement of Q4 and financial year results, it has been revealed that Foxtel recorded several wins including a 13 per cent rise in paid subscribers up to 4.4 million. The rise in subscribers has been contributed to growing interest in sports streaming service Kayo and recent addition BINGE. Kayo reached a […]

CHEP Promotes Amy Weston To ECD
  • Advertising

CHEP Promotes Amy Weston To ECD

CHEP has announced the promotion of Amy Weston (lead image) to executive creative director, joining CHEP’s national creative leadership team. Weston joined the business over seven years ago, and during her time with the agency has led innovative creative work for clients including 7-Eleven, AGL, Mazda, TAC, Pernod Ricard, RACV and more. Over the course […]

“We’ve Taken A Few Bets!” Beverley McGarvey On Content, Wins & Demos
  • Media

“We’ve Taken A Few Bets!” Beverley McGarvey On Content, Wins & Demos

Beverley McGarvey is the executive vice president and the chief content officer at Paramount ANZ, and she is a girl boss.  Of course, we don’t use terms like girl boss anymore out of fear that it sounds condescending. But, there’s also no denying that McGarvey does bring a uniquely female lens to the network. She’s […]

Stan And Sony Pictures Team Up For Major Television Partnership
  • Media

Stan And Sony Pictures Team Up For Major Television Partnership

Australian local streaming service Stan has announced a new multi-year strategic content partnership with Sony Pictures Television, securing Stan a brand new exclusive slate of first-run premium scripted drama. The expanded partnership will see the extension of hit Stan exclusives and will also bring an extensive catalogue of iconic Sony Pictures Television series and global […]

TBWA\Sydney Lands Golden Circle Account Via Kraft Heinz
  • Marketing

TBWA\Sydney Lands Golden Circle Account Via Kraft Heinz

Kraft Heinz has named TBWA\Sydney creative agency of record for Golden Circle in a closed pitch process, making it responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand. Having begun its operation in 1947 in Queensland, Golden Circle has become a household staple and an iconic brand through the ages. […]

“An Amazing Challenge!” The Block’s EP Talks Going Bush & Introducing Dinner Parties
  • Media

“An Amazing Challenge!” The Block’s EP Talks Going Bush & Introducing Dinner Parties

The Block’s tree change is a lesson: If something isn’t broken, don’t fix it, but there’s nothing wrong with some new paint. This season of The Block reveals the reality show stepping away from the city lights and heading rural. The new season premiered on Sunday and saw The Block contestants land in Gisborne, Victoria. It was a calculated risk […]

Edge Wins Charles Darwin University’s Creative
  • Advertising

Edge Wins Charles Darwin University’s Creative

Charles Darwin University has appointed Edge as creative agency of record following a competitive pitch, and tasked the agency with helping it evolve its brand platform to build a deeper connection with Territorians and promote the University nationally. The win will see Edge take on creative responsibility for ongoing development of the CDU brand, as […]

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
  • Technology

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights

We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

WeAre8 Unveils Commercial Partners & Launch Of App
  • Media
  • Technology

WeAre8 Unveils Commercial Partners & Launch Of App

WeAre8 has announced nine commercial partners, along with 10 impact partners who have rallied behind the groundbreaking social media app that inspires you, is good for the planet, free-from-hate, puts money in your wallet and celebrates and champions good in the world in just eight minutes a day. Commercial partners who are leveraging the sustainable, […]

G Squared Names New head Of Strategy & Head Of SEO & Content
  • Marketing
  • Technology

G Squared Names New head Of Strategy & Head Of SEO & Content

Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles. McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid […]

The Reload Group Names Marnie Whitten As Global Director Of Innovation
  • Media

The Reload Group Names Marnie Whitten As Global Director Of Innovation

The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]

SCA Partners With Macca’s To Offer AFL & NRL Friday Night Game Scores Inside Audio Ad
  • Marketing
  • Media

SCA Partners With Macca’s To Offer AFL & NRL Friday Night Game Scores Inside Audio Ad

SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]

State of Australian Media Report Reveals 10 Major Industry Trends
  • Media

State of Australian Media Report Reveals 10 Major Industry Trends

Realtime media monitoring provider Streem has today announced the release of its State of Australian Media Report for August 2022, exploring 10 key media industry trends from 2022 so far. You can download a copy of the report HERE. Investigating issues such as the impact of the new federal government on the media industry, slowing […]

CX Lavender Nabs Orchard’s Adam Washington As CEO
  • Marketing

CX Lavender Nabs Orchard’s Adam Washington As CEO

Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]

Blockheads Rejoice! The Official Block Podcast Is Here
  • Media

Blockheads Rejoice! The Official Block Podcast Is Here

In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

PHD Melbourne Announces Senior Promotions
  • Media

PHD Melbourne Announces Senior Promotions

PHD Melbourne has announced the promotion of two members of its leadership team – Kathryn Weatherlake (left in lead image) is to take on the new role of general manager – retail, while Lizzy O’Connor (right) is elevated to the role of group business director. The new appointments, effective immediately, reflect the continued growth of […]

Behaviour Change – Expecting The Unexpected
  • Marketing
  • Partner Content

Behaviour Change – Expecting The Unexpected

In this guest post, Icon Agency’s strategy director Mat Crompton (lead image) talks the importance of behaviour change and why it’s so much trickier to get the message out for advertisers talking to audiences in their millions… Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, on-going and re-emerging […]

Partner Content

by B&T Magazine

B&T Magazine
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]