Columbus, Dentsu Aegis Network’s Performance and Experience Agency, has launched in Perth and appointed Stuart Davies (pictured above) as a Group Business Director.
The launch follows significant new client wins across the group totalling $35 million including Cash Converters most recently in December, and the growing demand for Columbus’ services in the market.
Davies comes to Columbus with a wealth of experience in search and performance marketing, having previously worked for some of Perth’s top digital agencies and clients.
Most recently, he was digital director at OMD, developing their digital, search and performance marketing capabilities across high-profile clients such as WA Government, ABN Property Group and Curtin University.
Prior to this, Davies worked at Search and Web Design agency Glide, following six years with Telecommunications innovator iiNet.
Reporting to Columbus WA & VIC general manager Graham Wilkinson, Davies will manage an established and growing team of Performance and Experience specialists, to drive the growth and reputation of Columbus in Perth. Davies will be working closely with fellow Dentsu Aegis Network agencies Carat and Dentsu Mitchell to leverage existing relationships with clients.
Speaking of Davies’ appointment, Graham Wilkinson said, “We are excited to have Stuart on board leading our Columbus Perth team. Stuart has a strong background in Performance marketing and is perfectly positioned to lead our clients and future growth in what is a very important market for Columbus.”
Rebecca Tos, CEO of Columbus, said, “Stuart is exceptional talent to extend and lead our offering in Perth. Columbus continues to expand and grow more than double that of our peer set due to the value we consistently deliver for our clients.
“We’re excited to have Stuart embed our brand, culture and delivery for clients in the WA market.”
Speaking of his appointment, Davies said, “Columbus is a pioneer of the Performance and Experience space throughout the Australian market and I am looking forward to extending its diverse, progressive product offering to meet the challenges of the WA market.”
Davies’ hire and the opening of Columbus in Western Australia follows a busy 12 month period for the agency and the Dentsu Aegis Network in Perth, including being awarded the media account for Cash Converters. The network recently opened Amnet Programmatic and Posterscope Outdoor, demonstrating the group’s continued commitment to investing in market leading talent and technology on the ground in Western Australia.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]