Columbus, Dentsu Aegis Network’s Performance and Experience Agency, has launched in Perth and appointed Stuart Davies (pictured above) as a Group Business Director.

The launch follows significant new client wins across the group totalling $35 million including Cash Converters most recently in December, and the growing demand for Columbus’ services in the market.

Davies comes to Columbus with a wealth of experience in search and performance marketing, having previously worked for some of Perth’s top digital agencies and clients.

Most recently, he was digital director at OMD, developing their digital, search and performance marketing capabilities across high-profile clients such as WA Government, ABN Property Group and Curtin University.

Prior to this, Davies worked at Search and Web Design agency Glide, following six years with Telecommunications innovator iiNet.

Reporting to Columbus WA & VIC general manager Graham Wilkinson, Davies will manage an established and growing team of Performance and Experience specialists, to drive the growth and reputation of Columbus in Perth. Davies will be working closely with fellow Dentsu Aegis Network agencies Carat and Dentsu Mitchell to leverage existing relationships with clients.

Speaking of Davies’ appointment, Graham Wilkinson said, “We are excited to have Stuart on board leading our Columbus Perth team. Stuart has a strong background in Performance marketing and is perfectly positioned to lead our clients and future growth in what is a very important market for Columbus.”

Rebecca Tos, CEO of Columbus, said, “Stuart is exceptional talent to extend and lead our offering in Perth. Columbus continues to expand and grow more than double that of our peer set due to the value we consistently deliver for our clients.

“We’re excited to have Stuart embed our brand, culture and delivery for clients in the WA market.”

Speaking of his appointment, Davies said, “Columbus is a pioneer of the Performance and Experience space throughout the Australian market and I am looking forward to extending its diverse, progressive product offering to meet the challenges of the WA market.”

Davies’ hire and the opening of Columbus in Western Australia follows a busy 12 month period for the agency and the Dentsu Aegis Network in Perth, including being awarded the media account for Cash Converters. The network recently opened Amnet Programmatic and Posterscope Outdoor, demonstrating the group’s continued commitment to investing in market leading talent and technology on the ground in Western Australia.