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Reading: Dentsu Expands Columbus Agency To Perth, Appoints Group Business Director
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B&T > Marketing > Dentsu Expands Columbus Agency To Perth, Appoints Group Business Director
Marketing

Dentsu Expands Columbus Agency To Perth, Appoints Group Business Director

Stephanie Makin
Published on: 3rd February 2017 at 10:04 AM
Stephanie Makin
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Columbus, Dentsu Aegis Network’s Performance and Experience Agency, has launched in Perth and appointed Stuart Davies (pictured above) as a Group Business Director.

The launch follows significant new client wins across the group totalling $35 million including Cash Converters most recently in December, and the growing demand for Columbus’ services in the market.

Davies comes to Columbus with a wealth of experience in search and performance marketing, having previously worked for some of Perth’s top digital agencies and clients.

Most recently, he was digital director at OMD, developing their digital, search and performance marketing capabilities across high-profile clients such as WA Government, ABN Property Group and Curtin University.

Prior to this, Davies worked at Search and Web Design agency Glide, following six years with Telecommunications innovator iiNet.

Reporting to Columbus WA & VIC general manager Graham Wilkinson, Davies will manage an established and growing team of Performance and Experience specialists, to drive the growth and reputation of Columbus in Perth. Davies will be working closely with fellow Dentsu Aegis Network agencies Carat and Dentsu Mitchell to leverage existing relationships with clients.

Speaking of Davies’ appointment, Graham Wilkinson said, “We are excited to have Stuart on board leading our Columbus Perth team. Stuart has a strong background in Performance marketing and is perfectly positioned to lead our clients and future growth in what is a very important market for Columbus.”

Rebecca Tos, CEO of Columbus, said, “Stuart is exceptional talent to extend and lead our offering in Perth. Columbus continues to expand and grow more than double that of our peer set due to the value we consistently deliver for our clients.

“We’re excited to have Stuart embed our brand, culture and delivery for clients in the WA market.”

Speaking of his appointment, Davies said, “Columbus is a pioneer of the Performance and Experience space throughout the Australian market and I am looking forward to extending its diverse, progressive product offering to meet the challenges of the WA market.”

Davies’ hire and the opening of Columbus in Western Australia follows a busy 12 month period for the agency and the Dentsu Aegis Network in Perth, including being awarded the media account for Cash Converters. The network recently opened Amnet Programmatic and Posterscope Outdoor, demonstrating the group’s continued commitment to investing in market leading talent and technology on the ground in Western Australia.

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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