Dentsu Aegis Takes Time Off For Charity

If you’re looking for the Dentsu Aegis crew today at their respective offices you may be staring at empty desks.
The network has embarked upon a quest to volunteer their time today to support a cause or charity in the community – ‘One Day for Change’.
It’s the first time this has been run and the network is buzzing.
“It has been brilliant to see the enthusiasm amongst our staff in the lead up to One Day for Change, as they’ve embraced the opportunity to spend time during the working day giving back to the community,” Luke Littlefield, CEO of Dentsu Aegis Network ANZ, said.
“From being out in the community doing gardening and maintenance work and spending time with people in need, to donating our skills and expertise to developing media and marketing strategies for charities, I’m immensely proud of the contribution that we are making across all our offices in ANZ as part of this initative.”
Rachel Arch over at AMNET says as a team they chose to support youth cancer support organisation CanTeen.
With a colleague’s wife working for the organisation the AMNET team had been able to gain more understanding about the group and decided it was the charity for them.
“We learned a bit more about the charity, and it opened up the discussion about others who have been in similar experiences,” Arch said.
The team hopes to raise money for CanTeen by selling merchandise such as bandanas, pens and other little trinkets.
While much of the Dentsu Aegis network is volunteering today, AMNET chose July 17 instead.
“We wanted to do it a day where we could all get involved,” Arch said.
“We’ve also made an inter team competition. Whoever comes back with the most money wins – they win the pride.”
Check out some of the action down at The Salvos in Melbourne this past week.
Other charities that are receiving support from Dentsu are Barnardos, Greening Australia, the Schizophrenia Fellowship of NSW and Wesley Mission.
From the release.
Volunteering being undertaken in Australia and New Zealand includes:
- The entire Dentsu Aegis Network New Zealand team will be spending the day at Dominion Road Primary School helping on a number of different projects including gardening, painting, moving furniture, and helping organise their school disco.
- Vizeum Sydney will support Barnados in its work to help stop child abuse and improve the future of disadvantaged children.
- Carat Brisbane will volunteer with Greening Australia to complete gardening at a local nursery.
- Haystac has coordinated a national effort to support AskU, a shared-value initiative that sees people donate time to do surveys on device for charitable gain, by carrying out a ‘survey-a-thon’.
- The Dentsu Aegis Network team in Perth will support several charities including helping clear a property owned by Saving Animals From Euthanasia and painting the house of a breast cancer sufferer for the Breast Cancer Foundation. They also have a team working with for Telethon on a ‘Babycinos for Bambinos’ initative, in partnership with The West and Nova.
- iProspect in Melbourne will develop performance marketing and content strategies for the Australian Suicide Prevention Foundation and host a fundraising BBQ.
- Oddfellows Dentsu in Sydney will work with the Schizophrenia Fellowship of NSW, building a patio area, running a workshop session with members to help work out the best way to publicise their “walkforwellness” event, and assisting members with daily tasks such as cooking, gardening and building a chicken run.
- Carat in Melbourne will be working with Father Bob’s Outreach Foundation to sort donated clothes and goods, and supporting client The Big Issue by cooking breakfast for all the Melbourne sellers.
- ApolloNation and The Story Lab in Melbourne have donated time and expertise to produce a hype reel for Challenge to support children with cancer and their families.
- Carat, iProspect and Columbus in Sydney are completing a food challenge at Wesley Mission to help provide meals for the homeless.
- ApolloNation Sydney has donated time to Aim for the Stars to complete creative design work and to secure raffle prizes for an upcoming fundraising event.
- Isobar Sydney is supporting client The Smith Family through volunteering on administration duties in the office and taking part in a brainstorming session video content creation.
- AMNET Sydney is raising money for CanTeen through selling merchandise and in Melbourne, the AMNET team will hold a bake sale to raise money for the Pink Ribbon Foundation.
- Amplifi in Melbourne are assisting the RSPCA with stocktaking duties.
- Huckleberry and Spark have supported The Salvation Army by visiting the Kingston Gardens Centre in Melbourne’s south east, assisting with a variety of tasks including assembling a story corner, creating a garden brochure and mixing with the special needs community.
- Posterscope and Huckleberry in Melbourne will further support The Salvation Army by participating in a workshop to generate marketing and communications ideas across a number of Salvos projects.
- Isobar Melbourne has donated time to Melbourne City Mission to assist with design work for an upcoming fundraising event and in hosting students from the Melbourne Academy within the agency’s innovation centre NowLab. Isobar staff are also holding their annual staff art exhibition next week with proceeds from sales of artwork going to Save the Children.
- Sydney’s HR and IT team are spending time with residents at a Wesley Mission Aged Care Facility.
Please login with linkedin to comment
appointment Jam&Co Leo Burnett Melbourne Survey Work Experience of a LifetimeLatest News

Sunday TV Ratings: Tommy Little Makes X-Rated Joke On The Hundred With Andy Lee Christmas Special
If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.

The Clock Is Ticking On Cannes In Cairns Super Early Bird Tickets
As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.

B&T’s Campaign Of The Month November 2023 – Innocean’s Powerful White Ribbon Work
The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.

X Adds 10 Million Users In A Week & Reinstates Conspiracy Theorist Account
In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.

Samsonite Proves Its “Seriously Tough” In New Campaign From TRP
Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.

Industry Endorses New Nielsen Solution To Total TV & Cross-Platform Measurement Delivery
Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.

“Not Often I See One Of These In The Wild” – Adam Ferrier Praises Amazon’s Christmassy OOH
Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.

Greenpeace Mauls Unilever’s Dove Over Terrifying Use Of Plastics
Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Reports: Police DID Receive Allegations Against Alan Jones
You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

UNE Launches School Leaver Campaign Via Engine Group
Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

Morgan Stanley: Retail Media Will Steal $1.1b From Aussie Media Owners
Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.

Yes, It’s Ronan Keating! Yes, It’s A Funny Christmas Beer Ad!
Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."

Eagle Eye’s Jonathan Reeve On How Retail Marketers Can Use Technology To Transform Christmas
Hoping to squeeze that extra dollar out of your Christmas customer? Put the wring into the cha-ching with this news.

Gumtree Appoints G Squared To Drive Search
Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.

“Maybe Stop Having More Kids With People You Just Met” – Tammy Hembrow Roasted By Followers After Announcing Engagement
Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.

New Business Wins For We Scout
Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%
Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.

JOLT Partners With Polestar On New Campaign Debunking “Range Anxiety”
EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.

Zenith Wins Superloop’s Media
The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Acast Total Payout To Podcasters Surpasses $30M
Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".

Doritos Champions Infamous Orange Dust In New Campaign Via VaynerMedia, TRIO & Mango Communications
There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Alan Jones Threatens To Sue Nine Papers Over Indecent Assault Allegations
Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Adobe: Calming Rhythms, Nostalgia & Wonder & Joy Set To Dominate Creativity
Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis Bad Boy Nick Kyrgios To Create New Athlete Content On OnlyFans
Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

Before Adland: The Media Store’s Sam Cousin’s Journey From Parisienne Nanny To Chief Strategy Officer
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

Thursday TV Ratings: Seven’s Big Bash Debuts To Sluggish 318K
The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Spotify CFO Walks As Problems Grow For Streaming Giant
Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

TV Reporter Gives Withering Takedown After Being Fat Shamed Live On Air
Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

BBC Presenter Left Red-Faced After Sticking Middle Finger Up LIVE-ON-AIR!
B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

Foxtel Wins Exclusive Multi-Year Rights Extension With International Cricket Boards
Are you such a weird cricket tragic you even watch games when NOT played in Australia? Foxtel has exciting news for you.

News Corp Launches One-Off Taylor Swift Mag Ahead Of Aussie Tour
Thought we'd reached peak Tay Tay overload? News Corp declares "f@ck that" with a new print iteration.

It’s Quiz Time: Team B&T Got 100% – Can You?
Take B&T's Friday trivia, outrageously cheat, & go into the draw to win a $100 booze voucher! Alcohol & con artistry!

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]