Dentsu Aegis Network has announced the launch of Interprise, a full-service global agency specialising in business to business (B2B) solutions, addressing the complex and diverse challenges associated with business audience engagement.
Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016. Interprise will be led by Stuart Giddings as global president, a marketing practitioner with 25 years solid experience, who will report into Peter Huijboom, CEO media brands and global clients, Dentsu Aegis Network.
With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content, and business traveller-focused out of home, Interprise will work collaboratively with other Dentsu Aegis Network agencies to support new and existing brands with their B2B requirements. The existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise.
Stuart Giddings, Interprise global president said: “Globalisation and convergence has changed business to business marketing fundamentally. The importance of this sector and the US$80billion invested in advertising spend alone drives the necessity for a new agency model. We recognise that today’s requirements go beyond the traditional B2B agency approach and combine genuine understanding of the diverse audiences and complex buying processes in B2B with the global footprint and digital capabilities of a major network.”
“Some 50 per cent of the world’s top 100 global brands have significant B2B divisions and are increasing their investment,” commented Huijboom. “This needs to be matched with a similar commitment from the agencies that support them. It’s an area that requires genuine, vertical expertise and deep audience understanding on a global scale. Under the Interprise brand we will build upon the significant B2B expertise within our network to deliver this unique offering.”
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]