Dentsu Aegis Network launched Meidea, a media communications program aiming to provide a stronger link between tertiary institutions in Victoria and the communications industry. The Meidea Program will educate and advise students by providing a structured approach to learning about media communications by helping students from a range of disciplines understand the opportunities available to them within communications and related industries.
Meidea will utilise multiple business units across Dentsu Aegis Network, including Dentsu Mitchell, Carat, Haystac, Amnet, The Story Lab, Columbus and Isobar – incorporating different roles such as media planning, strategy, creative account management, public relations and social marketing.
Meidea will strengthen relationships between Dentsu Aegis Network and tertiary providers and the program will be run by employees from multiple business units and disciples (media buying, creative, public relations, strategy and planning) – giving students a broader understanding of media disciplines from an organisational and practical perspective.
Kyle Czech, digital executive from Dentsu Mitchell developed the Meidea Program, inspired by his own experience breaking into digital media buying from a public relations background.
Speaking of the program launch, Czech said, “I wanted to develop a program that would speak to students from their own perspective and provide them with an overview of the opportunities available to them. In today’s communications climate, students can graduate with a degree in business and work across disciplines, such as media planning and buying.
“In its first session, Meidea attracted over 120 students from marketing and communications subjects at Melbourne’s RMIT, indicating an appetite for exposure to the industry. Our goal is that Meidea will form part of the compulsory course curriculum for certain subjects.”
Luke Littlefield, CEO of Dentsu Aegis Network ANZ said, “Meidea is a great initiative that will help to further our key values of building innovative brands, and provide tertiary students valuable insight into the media communications industries. Media and communications companies will benefit from graduates that have a holistic view of the industry landscape and what to expect when entering the workforce.”
The program will consist of two sessions per university institution taking part; the first session covering a broad range overview of multiple disciplines and practical information for students. The second session will dive into a hypothetical client brief, helping students to understand how they would approach a brief across multiple business units and how each works together in the broader picture.
The program is due to launch on July Monday 27, at RMIT University Swanston Street Campus.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]